Location: Barcelona Hybrid
About the position At Upfield we want to shape a positive future for food.
We have a clear, compelling purpose to make people healthier and happier with nutritious and delicious, natural, plant-based food that is good for you and our planet and is free from plastic packaging.
As Spain and Portugal Revenue Growth Manager, you will be a key person in developing commercial strategy for the two markets, taking the lead in the development and implementation of revenue growth strategies for our market-leading brands in Spreads, Plant Butter, cheese and Creams using the following levers:
Strategic headline pricingChannel, Pack Price ArchitectureMix ManagementPromotional EffectivenessTrade TermsThe key accountability of the role is to accelerate our revenue growth/net revenue through answering shopper and consumer needs in a way that helps drive sustainable, profitable volume growth both for Upfield and our customers.
The role requires an excellent cross-functional understanding across Sales, Marketing and Finance and also the need to work effectively in a matrix organization across all functions at a local, regional and global level, as well as engaging and influencing senior stakeholders.
Main Accountabilities Commercial: Develop and maintain Spain and Portugal price and promotional strategy incorporating market, shopper, consumer and customer insights, data analytics using Power BI and Revenue Growth Management/Net Revenue Management tools, research, Regional guidelines and applicable best practices.Lead the review and optimisation of trade spend investments in line with overall product and price positioning and channel strategies, and track the development of price corridors and promotional mechanics with clear action plans.Provide input and advice on key customer negotiations including trade spend optimisation & Private Label tenders.Support sales and marketing teams with reviewing customer and brand mix and provide recommendations of actions to optimise profitable growth.Lead cross functional teams to set channel, brand, pack and price architecture strategies for each market to identify opportunities; track implementation and propose adjustments where necessary.Own the local value realisation plans including all the Revenue Growth Management/Net Revenue Management pillars, track the status of action plans and KPIs with local cross functional team and reporting to the Global RGM Centre of Excellence and Regional RGM as part of monthly reviews.Ensure annual plans are built on agreed price & promo strategies and financial forecasts have the right build from Revenue Growth Management/Net Revenue Management point of view.Provide market specific deep-dive analysis and recommendations to cross functional teams with an alignment with Global Revenue Growth Management Centre of Excellence and Regional Revenue Growth Management.Provide input into innovation P&L; - pricing, promo strategy and commercialisation.Operational Efficiency: S&OP Cycle As part of S&OP cycle, make sure the forecasts reflect agreed price and promo strategies and capture any additional Risks & Opportunities from Revenue Growth Management/Net Revenue Management point of view.Systems, Data & Tooling: Act as a champion of the TPM upgraded system embedding in the markets from the Revenue Growth Management/Net Revenue Management perspective and ensure promotional plans and trade spend are correctly reflected in the system; validate that the data is correct and ready for analysis.Provide ongoing feedback of improvements needed to Revenue Growth Management/Net Revenue Management tooling to Revenue Growth Management Centre of Excellence team.Deployment & Capability Building: Build a business culture within cross functional market teams where Revenue Growth Management/Net Revenue Management and Revenue Growth performance management are integral to our Commercial agenda.So, what does it take to be successful in this role? What's next? Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all.
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