ABOUT US:
Our mission is to help couples around the world navigate and enjoy life's biggest moments together. As a team we are bold and innovative, transforming wedding planning into a joyous, stress-free journey for couples. We are integral to the success of small businesses across our 13 countries.
We embrace the complexity and diversity of managing multiple markets, cultures and languages, and this becomes our superpower. Together, we move swiftly, care deeply, and make every wedding dream a beautiful reality.
As leaders we aim to cultivate a high-performance culture, setting our key people up for their next role. We balance praise with honest feedback, all shared with the only goal of helping others grow significantly whilst they're within our team.
ABOUT THE ROLE AND THE TEAM:
The Knot Worldwide is looking for a seasoned Creative Director to join our in-house Creative Team to spearhead creative strategy & execution across our suite of brands. Reporting directly to our Vice President of International Marketing, this person will work closely with key stakeholders across the organization (Brand Marketing, Media & Measurement, Email/CRM, Product, Editorial, and Sales), to craft, deliver, and iterate on our creative & campaign platforms.
Our International markets include 13 countries, and 13 brands, across 5 languages. We are looking for a truly empathetic, and motivational leader, who believes in innovation and taking on complex creative challenges. A natural storyteller, collaborator, and leader, this candidate will be refining the development of creative materials, from concept to production, to drive engagement across multiple channels.
As our International Creative Director, you will guide a team of talented designers, and videographers, based in London, Barcelona and New Delhi. Strong and empathetic leadership, management and coaching will be a key criterion for success in this position.
RESPONSIBILITIES :
Coaching and mentoring a team of designers and videographers in achieving the highest possible standards appropriate for all materials, regardless of medium or platform
Development of our creative strategy, across our 13 brands, with a strong founding in our couple and vendor audience base
Leading innovative and conceptual solutions to address creative challenges, and drive our marketing strategy through brand storytelling
Efficient and effective collaboration with your international marketing stakeholders, and global leadership
Managing projects from integrated campaigns to channel-specific production, that drive action, engagement, and retention from our audiences.
Ensuring all creative concepts and deliverables align with the creative brief and marketing strategy; always adhering to brand guidelines
Scheduling and facilitating creative reviews with key stakeholders to ensure direction and deliverables are in alignment with strategy and purpose
Working closely with partners across the organization to break down complex narratives into simple, performance-driven, designs
Recruit, hire and train a consistently high-performing team, whilst maintaining and building on the strong, empathetic culture that currently exists
SUCCESSFUL INTERNATIONAL CREATIVE DIRECTOR CANDIDATES HAVE:
9+ years of experience working in an ACD or CD role in-house or at a creative agency
5+ years of management experience; leading a team of creatives is a must, leading a team of creatives virtually is a plus
Experience working in a fast-paced environment, especially on multiple brands in multiple languages at one time
Deep understanding of cultural and market sensitivities globally, with the ability to adapt creative concepts for different audiences
Detailed understanding of design, copy, video, and digital best-practice guidelines
Ability to judge and guide writing and design work to develop concepts in all media
Experience creating assets that drive emotional power and persuades action
A strong portfolio that demonstrates your ability to produce strategically-led creative across multiple channels and integrated campaigns
The desire to build strong relationships across the organization and with external partners/agencies; demonstrates solid interpersonal and intrapersonal skills
Proven history of motivating and directing a team of creatives to "level-up" and identify opportunities areas
Leads as a team player, with the ability to manage projects aligned with cross-functional departmental goals
Proficiency in using project management software
Proficiency in industry standard graphic design tools and software such as Adobe Creative Suite and Figma as well as a strong understanding of digital platforms
Fun attitude and sense of humor—you can't take the job too seriously!
Experience collaborating with cross-functional teams to ensure that design initiatives are informed by data-driven insights and contribute to achieving measurable business targets / OR / a track record of using data-driven insights to guide and refine creative strategies.
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