What makes this a great opportunity?Will lead the development of sharp insight and future facing thinking and apply it in the development of marketing and innovation activity which is based on consumer, category and cultural understanding, in service of achieving the longer- term vision whilst delivering the in- year ambitions.
Is a high-impact, highly visible 'expert' on what our consumers (and clients) at-large are doing, saying, and the 'why' underneath.
He/she skillfully creates appropriate methodologies, execute primary research (quantitative and qualitative), to vividly bring alive consumer understanding / insight that inspires big ideas and delivers profitable brand growth.Role ResponsibilitiesLeveraging Gemba tools to drive proximity and empathy.
Create a sustainable and vibrant consumer culture across the Brand/Category team by leading by example in having a deep immersion and expertise in not only the consumer, but specifically popular culture, to ensure that growth drivers are culturally resonant and the enable cultural traction and fame for the brand.
Uncover consumer & customer opportunities for present and future growth.
Leads the proactive identification and communication of opportunities for growth for categories and brand by ensuring consumer and cultural insight is at the heart of relevant strategies and executions.
Ensure these opportunities are present in the Category/Brand Vision and Strategy, with compelling ideas for execution.
Provide strategic leadership, insight/key learning throughout the annual planning process.
This ranges from measuring and evaluating previous years' activities, to providing consumer insight and inspiration, to facilitating workshops, to leading the category/brand team with an objective opinion on the key issues to be addressed and the way forward.
Harnessing the power of data and analytics to integrate and distil insights for action.
Ensuring the brand / trade teams understand consumer reasons for performance (using tracker, sales data, trends data etc), and act on the implications of that understanding.
Supports the development of creative and media briefing process alongside the brand and agency partners.
Enable the creation and/or execution of outstanding growth drivers by unleashing deep consumer and cultural understanding in combination with previous learnings.
Ensures that the consumer programs and creative assets are informed by the most current and relevant Insights and testing protocols.Own all stages of primary and secondary research, from methodology selection to vendor management to maintaining high standards of reporting to ensure learning is presented in an actionable, inspiring way.
Make judgment on which information to use and the level of confidence people should have in using it.
Importantly, ensure all research is compliant.
QualificationsMasters University on social sciences (Marketing, business administration, etc.)
Very Fluent in English and Spanish, able to lead sr. stakeholders.At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected.
Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law.
All recruitment and hiring decisions are based on an applicant's skills and experience.
