Job Description:
Planners are bold agents of growth who lead the business with ideas and strategies powered by insight and foresight, to shape the future of social celebration and bring value for consumers, customers and Diageo.
Hence the role of the Planner in innovation is to help shape our innovation pipeline by creating and sharing rich consumer insights across the organization. You will be expected to demonstrate your unique skill at leading the business to make the right strategic and commercially savvy, evidence-based decisions, within the ever-changing context of our consumers' lives. You will go beyond just having functional research expertise, to strongly influencing brand building thinking and how we engage the consumer and shopper.
As part of the Diageo planning team, you will have access to one of the world's most respected strategy and insight communities. A wealth of development opportunities will exist to shape your career, through continued learning & development, exceptional training and the support of talented peers.
If you thrive in ambiguity and are looking to challenge yourself in a unique, truly global and incredibly diverse market, read on…
Key Outcomes
Define and articulate opportunities for innovation and portfolio growth across our key Europe Markets. By providing deep insight on consumers, category, culture, competitors, channels, consumption occasions and big societal trends. Using all of this to ensure that all plans (category and brand) are rooted in insight and deeply relevant.
Build sustainable, future-proofed brands with market leading performance, by systemically diagnosing, evaluating and creating strategies and work/activation which meet consumer, shopper and customer needs ahead of the competition.
Understand the opportunities for innovation – looking at the occasions and motivations where we can innovate, the role for innovation on each of our brands, and ensuring we craft high quality territories and concepts, using consumer knowledge and direct feedback.
Foster strong, growth-driving relationships in the relevant brand teams, Markets, digital marking, customer (shopper) and the broader planning community.
Functional Capabilities
Proven track record of delivering and using actionable consumer and shopper insights and ideas to drive brand and commercial growth.
Rigorously analyze strategic landscape and relevant trends to identify and prioritize critical research and learning needs.
Manage specific category and brand research, as well as other ad hoc market intelligence gathering, to best identify and understand complex human motivations and behaviors as they relate to business solutions.
Supremely comfortable with both qualitative and quantitative data sources, their analysis and use as sources of consumer insight. Ability to use semiotics, behavioural economics, multivariate analysis or other advanced techniques is desirable, if not essential.
Expertise with the most up-to-date theories of brand growth and decline, and an interest in how this thinking is evolving.
Working with Us
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Join us and you can also expect a highly competitive and flexible rewards and benefits package.
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.
We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level!
Worker Type: Regular
Primary Location: Madrid
Additional Locations: 1HQ, Amsterdam
Job Posting Start Date: 2024-09-10
#J-18808-Ljbffr