.BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!British American Tobacco Spain has an exciting opportunity for an Area Sales Manager – Andalusia Oriental in Malaga.What are the key objectives and expectations from this role?The job holder is the multi-category (Vaping, Tobacco Heating, Combustibles) sales area custodian and top responsible for quality of execution in all trade and brand plans within the area. Supervising main business-related key performance indicators to achieve SOM, IMS volume, distribution levels, and TCI objectives for each trade channel.Special emphasis will be placed on the "on the job training" and development of their direct reports, in order to assure the candidate pipeline for the rest of the company.What is the direct impact of this role on the team or organization?Reports toRegional ManagerNumber of Direct Reports8-14Core RelationshipsInternal–LEX, FIN, Procurement, Brand, Trade; External–Tobacconists, stakeholders, key retailers, HORECAGeographic ScopeAndalusia Oriental (Malaga, Granada, Almeria and Jaen)Travel Required70%Your key responsibilities will include:Daily control of the BAT volume, market volume, and New Product Introductions in the assigned area to study new opportunity or improvement areas.Driving and ensuring execution excellence for all Brand & Trade programs or activities among the area.Coordinating the implementation of Brand & Trade programmes, quickly reacting against competitive threats if necessary.Measuring and assessing results against RTM KPIs (SOM, Distribution Levels, OOS, TCP compliance, and Product quality at retail) and Consumer Activation's KPIs (Visibility SOV, Quality of brand activation, and TCI) to generate SOM Growth and BAT Brand's equity among retailers and consumers.Leading, managing, developing, and mentoring the team to achieve a highly motivated and high-performing team that performs outstandingly against the competition.Ensuring the appropriate training and induction for the team, in business relevant areas (Tobacco industries, product, competitors, BAT internal systems, legal restrictions, etc).Proposing and managing the area resources in line with TCI guidelines to improve return on investment based on key objectives for the area, as well as ensuring accurate resource allocation to the team and to support the implementation of projects/activities.Ensuring teams report daily in Company systems and that data captured by the area team is correct to ensure accurate feedback for SRM, Trade & Brands teams.Engaging with key business partners to gain high levels of trade support and loyalty whilst improving understanding of the trading generation of ideas on how to develop innovative solutions for all sales channels in the area