Ibm Spgi Brand, Social And Communications Leader

IBM is seeking a motivated and experienced Communications professional to lead its Brand, Communications and Social team across Spain, Portugal, Greece and Israel.
Based in Madrid, you will lead a team of talented professionals to build and protect IBM's reputation while driving increased market awareness.
You will work directly with business executives as a trusted strategic advisor an with the wider community of IBMers. You will collaborate with multiple and diverse internal and external stakeholders including clients, partners subject matter experts, business leaders, journalists, influencers and employees to tell the IBM story.
Core responsibilities include:
•    Leading the team for brand, social and communications activities in Spain, Portugal, Greece and Israel. Inspiring and developing new and experienced talent.
•    Coordinating across IBM business units, as well as with outside agencies, to develop and execute communications strategies, activities and plans.
•    Working hand-in-hand with spokespeople and subject matter experts to gather stories and information that support external positioning, as well as internal engagement and pride.
•    Taking a data driven approach to analyze audiences, engagement and results to understand strategic positioning, key messages and impact of activities. Evolving activities and tactics where needed.