JOB SUMMARY
The Marketing Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. The Marketing Manager helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.
CORE RESPONSIBILITIES Plans & executes annual marketing plan to budget, in consultation with the Marketing leader, Sales leader, Operations leaders, HR Leader and cluster marketing and ecommerce teams.Represent the brand in all marketing activities in Hotel Arts Barcelona and Marriott International's core values and corporate strategies, with support from the DOM.Create, develop and implement the Hotel's on and offline marketing strategies to drive demand and awareness for the different segments.Verify that the Hotel's owned (websites, social media) and earned (OTA's, Consortias, third parties) channels are updated on a regular basis always in collaboration with the MI Digital Field Marketing Hub.Maintains frequent, active engagement with Digital Field Marketing Hub to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.Works closely with the Director of Marketing to plan, direct and coordinate the digital paid media strategy on a weekly basis for Rooms segment in collaboration with the MI DFM Hub and third party agencies.Defines and executes the yearly Social Media strategy, organic and paid, for the Hotel.24/7 community management in collaboration with the Marketing Executive (Instagram mainly).Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.Drives the content creation plan for the property for all digital channels, from the strategy to the tactics and execution.Active participation in idea generation towards enhancing the properties overall positioning.Attend all relevant meetings, ensuring active participation, timely follow up on action items and pro-active dissemination of relevant communication points back to the department.Execute promotions targeting the hotel's various market segments, where required in collaboration with the Sales team.Be an early adopter and champion for innovation, to deliver results, channel engagement and enhanced guest experience.Establish and maintain strong working relationships with partners, suppliers, and vendors.Promote awareness of brand image internally and externally.Monitors strategy results and business goals on an ongoing basis, exercising critical and analytical thinking of results.Schedules and leads monthly meetings with the Director of Marketing to communicate results, provide insights and answers questions about hotel digital performance. CANDIDATE PROFILE Education & Experience Required: 4-year bachelor's degree in Marketing, Digital Marketing, Business Administration, or related major; 1-year experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.OR2-year degree from an accredited university in Marketing, Digital Marketing, Business Administration or related major and 4 years' experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred. Hard & Soft skills Required: Leadership skills, adaptability in fast-paced environment, problem solving & decision makingCreativity, writing and design skillsDigital channels proven experienceExcellent communication skills and ability to networkTeam working skillsStrong attention to detailStrong organizational and time-management abilitiesAdobe Design Package handling requiredMS Office package knowledgeSpanish and English proficiency level, spoken and written
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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