.INFLUENCER MARKETING SPECIALIST (Prestige Fragrances)As the Influencer Marketing Specialist (Prestige Fragrances) at Coty, you will gain unparalleled experience with top-tier luxury fragrance brands, leading unique and high-impact campaigns.RESPONSIBILITIESAs our Influencer Marketing Specialist, you are responsible for building & executing the local PR/influencer marketing strategy for some of our prestige fragrances brands. The specialist will work closely with brands & media department to use the power of traditional and digital media to facilitate and inspire connections and engagement between COTY brands and its target audiences.Your main focus:Manage, develop, and execute local PR & Influencer marketing activities to maximize press coverage, digital awareness, and positive consumer engagement.Coordinate with internal and external stakeholders to design, develop and implement PR strategies with the ability to think out of the box; design & execute comprehensive communications platforms, including:Editorial press and influencer marketing tools and collateralsPR activationsInfluencer and PR eventsAmbassador activationsCalendars/Local Activation TimelinesDesign local programs, preparation, and execution.Work closely with the Digital & media teams to ensure a 360-degree partnership for print, digital and social media coverage.Oversee day-to-day budget management.Track, analyse, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy.Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape.Working for Coty means to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.The team consists of a Head of Communications and Influencer Marketing, and an Influencer Marketing Senior Specialist. You will work closely together with several departments such as Marketing, Training, Media & Digital & E.Com. All your colleagues are enthusiastic, team-oriented, and committed to making the workplace vibrant and engaging. We thrive in a dynamic, collaborative atmosphere where creativity and teamwork are at the forefront.We focus on creating a positive and energetic environment that fuels our success in media relations and influencer partnerships, while staying agile to handle both opportunities and challenges.YOU ARE A COTY FITYou like to think out-of-the-box. As an experienced Influencer Marketing Specialist, you have enthusiasm to proactively present learnings and suggest new ideas and you get energy from working in a fast-paced, diverse and international environment.Other than that, you:Bachelor's degree.3+ years of relevant beauty PR experience.Experience in Prestige Fragrances Category
