.Come join Amazon Prime Video as we lead the shift towards digital video entertainment and shape the future of movies and television in India. Prime Video is a premium streaming service that offers Amazon Prime members access to thousands of movies and TV shows, at any time, on any device.To help provide customers with the best Prime Video experience, we are looking for a Head of Programming to help develop and manage our content programming strategy and operations. This leader should collaborate with our Prime Video business, content and Amazon MGM studio teams to provide actionable feedback on what is most likely to resonate with our audiences and help steer the content decisioning process. With a content-forward background, candidates should have qualitative and quantitative skills to work cross-functionally across internal teams to influence Creative & business leaders. A mind for innovation, thinking big, triangulating trends through customer signals and learning through testing will make this role successful. The candidate should be comfortable operating within a matrix structure, leading by influence and solving hard ambiguous problems. A successful candidate will need to balance audience metrics, customer insights and creative innovation to help delight our customers.The role requires experience in using customer insights, 1P and secondary research, and other data to build a holistic plan to fulfill our customer's entertainment needs year-round. Working with Amazon Studios, Content Acquisition, Marketing, Finance, PR, and global teams, this role will help define and optimize our release calendar to ensure we regularly delight customers with new and engaging content. Using audience insights data, the Head of Programming will influence partner teams to identify the most appealing content for our customers, evaluate and propose the optimal scheduling, and ensure partner teams are on track for successful launches. The Head of Programming will also contribute to evaluating title performance potential, establishing targets and own planning to market our key content.Leaders who can think and innovate on behalf of customers and can be a strong advocate for them; who are passionate about content and love to understand customer preferences in what is trending/resonating in the cultural zeitgeist – will thrive in this role. This is an opportunity to work cross-functionally in a dynamic team with ample scope for being the nerve center of Prime Video India. Key job responsibilities Develop a deep understanding of Indian customer segments (across both existing customers of Prime Video and external users of streaming services) and their content needs to help drive the continued growth of Prime Video. Create and maintain an annual programming strategy with optimal content mix/volume to (i) engage and retain our existing users (ii) acquire new customer cohorts for long term profitable business growth