At Preply, we are unlocking human potential through learning.
We believe learning with a great tutor is life-changing.
That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials.
This is how we deliver progress, create engagement, and keep our global community of learners motivated.Join our B2B Growth Chapter: Preply launched a Business solution that is now growing exponentially and that will represent a substantial part of our business in the coming years.
We offer companies a flexible and effective way to upskill and give more confidence to their employees with languages.As the Head of Product Marketing,you will ensure the growth of Preply Business ensuring that our Product resonates with a well-identified target audience across our core geographies.
You will be part of the growth team, with close collaboration with Sales, Product, and User Research.What you'll be doing:Identify and Prioritize Target Segments:Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies.Craft Compelling Positioning and Messaging:Develop clear and resonant positioning and messaging that addresses the needs of our target customers.
Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.Create Sales Enablement Content:Produce high-quality sales enablement, starting with our pitch deck, materials tailored to different customer segments and geographies.
This includes battlecards, case studies, best practice articles, email sequences, scripts, and more.Align different stakeholders:Ensure that our product evolves toward what resonates with our customers - including Product, Supply (our tutors), and Methodology teams.Iterate on key aspects of our offering:Collaborate with the revenue operation team on Pricing and Packaging.Analyze and Iterate:Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition.Stay Competitive:Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.Collaborate Across Teams:Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR).What you need to succeed:A proven track record of 5+ years of SaaS product marketing, sales or sales enablement experience preferably in series B/C companies.
Proficiency in collaborating with data and sales teams to define and iterate Ideal Customer Profiles (ICPs).
Experience aligning with mature Product teams to ensure product evolution aligns with customer needs.#J-18808-Ljbffr