Head of PR and Influencer Marketing (EN)Madrid, Community of Madrid, Spain
Marketing Full time
Develop and execute both corporate and consumer communications strategies and initiatives worldwide that will support factory14, all the brands in portfolio for reputation and general business objectives.
Responsibilities:
Own all Press and Influencer relationships management.Own PR and Influencer Marketing Calendar in line with main marketing objectives and strategy for all brands.Create concept and pitch angles for press materials, press releases, and influencers.Work with Head of Social Media to ensure consistency of messaging as well as proactive engagement to relevant PR/Influencer activity.Develop relationships with on-brand content creator partners, influencers, ambassadors, and press engagement.Work closely alongside in-house marketing, digital and social Teams with campaign development.Create toolkits, assets, and best-in-class guidance to be shared for local markets to maximize brands exposure globally.Manage both in-house team and external agency and negotiate with agents and/or target influencers and press.Track, monitor, and analyze ROI for all activities.Co-create engaging brand campaigns with the Creative Team.Develop all Press Releases and Influencer mail outs.Manage PR and Influencer marketing budget.Establish Influencer and Press coverage tracking tools.Lead, manage and inspire team members.Requirements:
7+ Years of relevant experience, preferably successful startup or international PR agency experience.Your approach to PR and Influencer marketing is mainly performance marketing oriented.Experience in managing crises and complex high-profile issues.Deep media relationships in the USA and EU.You have excellent language skills in English; other languages are a plus.Excellent presentation and interpersonal skills.Flexible and responsive manner.Proven experience working at senior levels.Technological literacy.Ability to work independently whilst remaining team-minded.El anuncio original lo puedes encontrar en Kit Empleo: https://www.kitempleo.es/empleo/119302016/head-and-influencer-marketing-en-sw-799-madrid/?utm_source=html
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