Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and big plans always in the works.
Our brands and sites include market movers and shakers like SportsCaller, Monkey Knife Fight, VeraJohn;, Virgin Casino, Jackpotjoy and many more.
We make our mark by embracing the diversity of our global team, challenging ourselves,and striving to make a difference for our players.ResponsibilitiesAssume responsibility for the management of the marketing technology stack across all Digital platformsHands-on experience of configuration of the Google Marketing Platform (GMP)Set up and optimisation of large-scale advertisers in Campaign ManagerUsing Custom Floodlight Variables alongside the Data Layer to enrich CM reportingUsing third party ad serving to utilise platforms outside of the GMPUsing dynamic creative tools such as FlashTalking / DV360 to drive personalised messagingFamiliarity with Tag Management platforms and how they work alongside ad serversOwn and improve acquisition trackingDrive innovation for new and existing platformsIntegrating CM and GA360 to begin building robust attribution modelsIdentifying and resolving potential Duplication across Paid Affiliate channelsSupporting ongoing landing page development / optimisations through CMS and Google OptimizeSupport development of data management platform for enhanced targetingCompetenciesPassion for digitalHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizational, project management and time management skillsThink creatively, initiate projects, identify and resolve problemsAttention to detail and the ability to effectively multi-task in a deadline driven atmosphereAbility to clearly and effectively articulate thoughts and pointsExcellent command of EnglishSkillsOnline casino experience advantageousSetting up campaigns from scratch - research, delivering media plans, executionExperience with at least some of the following systems would be required:Campaign Manager (formerly DCM)DV360 (formerly DBM)AdFormFacebook Ads ManagerGoogle Tag ManagerTealium IQGA360Adobe Marketing CloudHighly proficient in using MS officeWeb/Google analytics knowledge and experience #J-18808-Ljbffr