.Head Of Marketing Southern Cluster - Madrid Vantive: A New Company Built On Our Legacy. Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous, and don't settle for the mediocre. Each of us is driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.Summary: We are looking for an experienced and versatile Senior Marketing Manager who will be responsible for driving marketing programs and commercial execution for the Southern Cluster Europe (Spain, Portugal, Italy, and Greece) region, as well as ensuring the implementation of new digital channels. The role will operate solidly within the Southern Cluster structure alongside other cluster and regional stakeholders such as Medical/Clinical, Finance, Training & Education, Commercial Excellence, Supply Chain, R&D, Regulatory Affairs, Market Access, Digital Marketing, GPR, etc., as well as the Renal EMEA team to ensure that Baxter's regional team has a clear direction plus effective traditional and digital tools/programs to approach healthcare professionals/payers in this new virtual setting. Regional Marketing partners with countries to enable commercial execution excellence to accelerate profitable sales. Travel expected up to 30% of the time.Essential Duties and Responsibilities:Act as primary Southern cluster contact point for marketing Europe.Establish and lead regional strategy and business focus areas, ensuring country alignment to regional strategy/priorities (e.G., launches, business/product positioning and messaging), course correct in a timely manner if needed.Own launch execution readiness, effectiveness, and compliance; identify root causes behind gaps in new launch performance and drive enhancements to plans.Analyze cluster and country business performance and recommend enhancements or corrective actions to plans and capabilities.Lead cluster-wide activities (campaigns, congresses, peer-to-peers, market development) and lift/shift positive successes across markets to drive profitable revenue growth.Articulate cluster needs, Voice of Customer (internal/external), and market intelligence to GBU and/or to relevant regional/country stakeholders.Liaise effectively with Kidney EMEA team and countries and across multiple functions such as Commercial Excellence (incl Pricing), Finance, Regulatory Affairs, Advocacy, Market Access, Medical, Supply Chain, and Training.Gather cluster inputs for Target Product Profiles (TPP) and coordinate financial business case process
