About us
Dyson is a global technology company founded in 1993 in Malmesbury, UK.
Over 15,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.
It's all about better ideas and better technologies to solve other people's problems.
Dyson has grown quickly across Spain since 1999 and now has dynamic teams of about 140 colleagues working out of inspiring cities all over Spain.
About the role
To lead the Spanish business in delivery of profit-generating opportunities, managing the marketing P&L to drive and deliver high performance and creative ideas and solve business issues.
To lead, motivate and develop Spain's marketing team to deliver on the timely execution of projects.
The Spanish Head of Marketing also represents the market at a global level, sharing best practices and collaborating on major global strategies with the central Group Marketing teams.
MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES:Leadership of media planning, evaluation, and auditing: Key manager of the media agency, authoring overall annual media strategy to reach key audiences through a variety of media channels.
Overall control of the media plan ensuring that key booking dates are met, supporting brand managers to deliver campaigns on time and driving full value out of our media.Management of media agency to produce meaningful post-campaign analysis and audit process to evaluate quality performance of media agency on an annual basis.Review media agency performance and pricing in comparison to the rest of the market, and subsequent re-negotiation of media contracts as appropriate.Work with local Communications team and Digital teams to embed social media into our comms plans as an integrated part of the mix.Develop strong collaboration with Group and EU heads on media strategies, ensuring the plans encapsulate a consistent vision.Push the boundaries with advertising creative and media planning to improve reach and conversion in our market.Actively participate in the group Brand and Insight team to drive the Iberian agenda.Development of Dyson marketing strategies across all categories to deliver the Spanish P&L: Author overall communications strategy for Dyson Spain, considering our full brand proposition and voice, showcasing what makes Dyson different from our competitors.Deliver internal strategy communication and leadership within the Iberian business and the wider Dyson group, globally where appropriate.Work with 360 plans, owner centricity in mind to transform plans ensuring that we maximize each customer interaction, building loyalty, advocacy, and repurchase.Involve each Brand Manager to develop communications plans that cross different media, from TV, press, online, etc.Advocate the measurement of the performance of all activities to prove business benefit.Deliver financial objectives through careful budget management and effective promotional support.Work with the EU Creative Hub to own and live the Dyson brand within Iberia.Deliver a category management approach in the Spanish business: Build cross-functional teams necessary to deliver in this area, instilling category data and management approaches that allow us to build stronger relationships with retail partners.Partner with sales manager and team to deliver appropriate messaging and tagging to ensure we meet our volume and mix targets.Work with the sales team to deliver exceptional and differentiated communication strategies in each distribution channel, driving volume growth.Increase opportunities in-store, focusing across all categories, ensuring excellent implementation and compliance.Ensure that Dyson.es, retailer websites, and CRM are integral to all campaigns.Lead and maintain a clear view of competitors, ensuring they challenge claims where necessary and test new technology.Ensure that consumer insight drives all Iberian business decisions: Review insight and data that is available from Insight manager to build plans and campaigns.Develop campaigns for specific target audiences to optimize our sales potential.Deliver focused consumer insights that fuel business growth.Drive assessment and analysis of competitor activity to ensure Dyson stays ahead.El anuncio original lo puedes encontrar en Kit Empleo: https://www.kitempleo.es/empleo/130039730/head-marketing-p-801-madrid/?utm_source=html
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