Head Of Marketing Madrid · Hybrid Remote

Hi!
We were waiting for you!
We know these are busy days for everyone and that you have plenty of options, so thank you for taking the time to read this posting!
This is us, using AI to (truly) disrupt an entire industryBorn at Stanford and Wharton, FounderNest is a gen-AI company in stealth mode that helps corporations in the world improve and streamline their market intelligence processes, including: (1) helping them understand the taxonomy and dynamics of the space, (2) mapping out all the players, (3) getting unique insights about the space (e.g. growth rate); and (4) tracking what their competitors are doing.
Our core technology is built on real-time analytics running on private and public company data. This fuels our Natural Language Processing AI with +60M companies and +1.2B aggregated data points, allowing us to be 3x-5x better than alternatives.
We are proud to count amongst our clients some of the largest corporations across a wide range of industries worldwide.
This is the perfect time to join us!
What you will doYou will start the One Voice function (i.e. Marketing). We call it One Voice because it truly is how we communicate it. If you are passionate about making a business grow, see the impact of your work and you would love to be part of a dynamic team committed to disrupting an industry, this is your dream position!
You will work closely with our CEO, our Head of Sales, Head of Customer Excellence and Head of Operations (who leads our research arm).
Demand generation and growthConduct data-driven experimentation across multiple channels to identify and scale what works with a focus on acquisition but also on activation and retention. This includes A/B testing, rapid experimentation, data analysis, and optimizing customer journeys across channels (e.g. email, paid ads, social media). You will have the resources to run these experiments, and then we will double down in those that work.Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing / thought leadership, events, webinars, content, email, inbound and outbound sales activations, paid and more as required. Implement ABM. Lead Performance Marketing (even if it's done via a 3rd party/agency) for Google and LinkedIn Ads.Select and implement marketing automation tools.Identify and execute on initiatives that optimize for pipeline progression and conversion.Content marketingDefine the content strategy and oversee the development of compelling marketing content (e.g. blog posts, case studies, website content) that will fuel the inbound funnel.This also includes driving thought leadership initiatives, including white papers, industry reports and any relevant speaking engagements.Own the website and its content and SEO (or rely on an expert for that).Product MarketingUnderstand our ICP and develop a clear and crisp narrative and positioning.Lead the go-to-market strategy of new product features, its messaging and the product communication.Work on building sales collaterals for the sales team.PlanningPlan experiments and own the budget to run those and scale them.Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.Build a marketing measurement foundation to track leading indicators for experiments, prospect touch points, and KPIs throughout the funnel. Monitor and report on them.Branding - take FounderNest out of stealthEvaluate a potential rebranding.Define and own FounderNest's voice and build our digital presence.What you will bring3+ years of relevant experience in B2B growth and marketing at a SaaS companyYou come from the startup world and have done this (or a big part of this) at a startup previously.You have a deep understanding of the impact of marketing on acquisition, nurturing and retention, both qualitatively and quantitatively.You are highly structured and analytical; and hacky at the same time. You have passion for data and use it to learn and guide your decisions. You love experimentation.You have grit, you don't mind rolling up your sleeves and tackling all tasks necessary to get the job done, and enjoy to work under pressure when necessary.You have experience using modern marketing automation tools, including AIYou are scrappy, able to identify and leverage arbitrage opportunities with limited resources.You have strong oral and written communication skills in English. You'll need to be able to build content and/or product copies without external supervision.Ability to work both collaboratively and independently.Bonus PointsYou have marketing experience in the Enterprise space.You have a deep understanding of the corporate industry at teams that engage with external stakeholders (e.g., innovation, partnerships, corporate development, CVC, procurement, etc.).About youYou want to join an ambitious, high-performing team that dreams about building something meaningful and impactful.You thrive in a culture of open, candid, and constructive feedback taking place in all directions.You leave your ego behind to make sure you accomplish what is best for your team and your company.You are looking for an exciting challenge, and compensation is only one of many factors to assess this opportunity (don't worry, our compensation is competitive!).Your words and commitments are very important to you - you are reliable, punctual, and don't drop the ball.You embrace balance at work: you know when to go the extra mile, and when to slow down.You don't hesitate to take the initiative to solve the problems you identify without needing others to ask you to do so.?We are committed to youPersonal & professional growthYou will be a key part of a lean team that will support your growth, within a safe environment.You will have direct exposure to Silicon Valley, which includes some of the best investors and professionals in the world. We proudly count on many of them as our own investors and advisors.Our target audience are some of the coolest ICPs you can think of (e.g. Heads of Innovation, Head of Ventures, Head of Strategy).Elevate your skills as we tackle our most impactful challenges: We've achieved more than teams 15x our size in less time — and there's so much more to do and learn.Exponential growth: We humbly say that 6 months at FounderNest may be equivalent to 2 years at any other company in terms of your growth. This is thanks to the pace at which we operate, the state-of-the-art practices and processes that drive our company, and the unparalleled caliber of the people you will get to work with. You'll join at the perfect time to shape how we grow from here.Working environmentWe pride ourselves on having built an open, humble, diverse, supportive, and truly unique culture. If you share our values (they are codified in our framework called CALIBER: Customer Excellence, Agility, Learning, Innovation, Balance, Ethics, Respect) and our passion for technology, you will find a home at FounderNest.We are proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics.Compensation & PerksYou will have a full-time contract (i.e. no freelance work).We will offer you a very competitive salary based on your past experience and future potential, including a variable component baked into it. We also want you to have stock options since we want you to grow as the company grows and to celebrate FounderNest's success at all levels.Equipment: all you need to kill it at work. Just request it and we'll do our best.You will have a flexible schedule since we want you to have the freedom to organize your time towards achieving our ambitious goals.Though we work remotely from all over the world, we love spending time together so we also organize recurrent in-person activities, events, and off-sites.Unlimited vacation policy, as long as you coordinate with your team and you meet our goals.90/10 policy: each team member can devote 10% of their time (usually a Friday every other week) to innovate and grow professionally.Birthday policy: We'll celebrate your day, showing appreciation with a gift.Hiring processThis is a 5 step fast interview process that we promise will be exciting — you will get to meet some of the leaders at the company you will get to work with, one of our advisors in the U.S., and you will get a great flavor of what working at FounderNest looks like.
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