Head of Marketing to Kongskilde Industries On behalf of Kongskilde Industries, we are looking for a skilled and ambitious Head of Marketing with a strategic, analytical, and digital mindset. The Head of Marketing will be responsible for developing, implementing, and driving the company's global marketing and demand generation strategy to ensure continued growth. Thus, you will get a key role in shaping and accelerating the company's presence around the world.
The position
As the Head of Marketing at Kongskilde Industries, you will spearhead all marketing operations, ensuring the integrated commercial success of the company. Your primary focus will be on developing the organization's marketing activities and initiatives. You will take charge of executing the marketing plan, including regional and industry-specific activities. Given Kongskilde Industries' niche product portfolio, effective B2B and targeted marketing and communication efforts are crucial for reaching the right audience. Therefore, a strong digital and tech-savvy approach is essential to succeed in the position.
You will play a crucial role in enhancing Kongskilde's market position by collaborating with the Sales team to develop strategies aimed at maturing leads, thereby driving sales efficiency and growth. You will be responsible for crafting and implementing comprehensive marketing strategies across different regions and markets, specifically within the Industrial Division, Grain Division, and the subbrand Matho.
You will manage a global Marketing team, consisting of two direct reports, and work collaboratively with two marketing employees in the Global Centers. As a member of the Global Strategy Group, which includes six senior members, you will actively contribute to shaping the strategic direction of Kongskilde.
Your key responsibilities include:
Develop, execute, and lead marketing strategies for awareness and demand generation.
In collaboration with the responsible marketing staff, preparation of KPIs and sub-goals for tasks in the marketing landscape.
Increase the generated leads and create significant customer experiences through digital channels.
Build and nurture relevant customer segments through a top-down as well as bottom-up funnel approach.
Managing and coordinating various trade shows and exhibitions.
Project management with external partners.
Content creation for a variety of platforms, including websites, brochures, data sheets, videos, etc.
Support and develop thought leader position through content, speaking engagements, etc.
Lead, motivate, and develop a team of highly skilled and efficient marketing professionals.
Your profile
Ideally, you hold a master's degree in Marketing, Business Administration, Information Technology, or similar and come with a minimum of 8-10 years of experience as a marketing leader managing and developing teams. You possess strong business acumen and a deep understanding of marketing's commercial role within an organization. Experience promoting technical products and services in a B2B setting is crucial, with an added advantage if you have previously worked with international or engineering companies.
As a marketing professional, you effortlessly navigate between the strategic and operational levels. In this role, you will lead a team of two dedicated colleagues, requiring a delicate balance between strategic planning and hands-on execution. You drive marketing efforts with a sharp growth mindset, influencing and nurturing relations with partners and vendors to drive sales. Experience in building and nurturing relevant customer segments is pivotal, along with staying abreast of digital marketing trends. You are an innovative, commercially driven, and data-oriented individual with a strong interpersonal aptitude and excellent stakeholder management skills.
#J-18808-Ljbffr
