Country Spain Description Four Corners is a recruiter specialised in search and selection of professionals and managers in the Fashion, Luxury and Lifestyle market.
On behalf of a Retail Beauty Company we are looking for a: Head of Marketing CRM The Head of Marketing CRM will be responsible for ensuring the effectiveness of marketing communication strategies for the Iberian market.
The resource will be in charge of leading the company's marketing efforts, providing guidance to the marketing and communication department, and building awareness and positioning for the company's brands.
He/she will be working closely with the sales department to develop a promotional and advertising strategy that will help the Company to maximize profits and market share.
Key Responsibilities: Manage and implement the annual marketing communication plans, monitoring ROI, marginality, actions in the areas of promotion, advertising, distribution and sales for both proprietary brands and private label; Manage all the marketing and communication activities, by fostering relationships with external stakeholders (i.e.
media company, communication agencies, etc.)
and with other corporate and group functions (i.e.
eCommerce and Sales/Retail); Guarantee the implementation and execution of the approved plans in the Spanish and Portuguese markets, activating and controlling the progress of the activities through the coordination of a marketing team and cross-functional teams; Coordinate and manage the Marketing Communication budget at cluster level, for all activities; Ensure the regularity, quality, and timing of the marketing actions necessary for development of the domestic markets; Monitor and evaluate market evolutions and competition activities and propose action plans to anticipate trends; Manage and develop a team of Marketing and Communication professionals, constantly pushing on their growth and supporting them in the achievement of Company targets; Provide support to the sales network in terms of POP marketing and product techniques; Contribute in defining the CRM strategic framework across all customer journeys and multiple channels in order to guarantee the achievement of objectives such as engagement, reactivation, conversion into purchase and repurchase of the customer base; Constantly monitor CRM performance, quantify growth opportunities, verify the correct coverage of CRM management on the database and maximize the ROI per channel, building a close relationship with the retail and eCommerce channels.
Requirements Skills: Degree in Marketing, Business, Economics; 10+ years' experience in the marketing/CRM/communication function; In-depth knowledge of the retail landscape and its consumers; Knowledge of the Spanish and Portuguese markets; Strong managerial skills (people development and coaching); Fluency in both Spanish and English is mandatory, knowledge of Portuguese is a plus.
Location: Madrid.
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