Head Of Laundry Shopper Marketing

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE Analyzing shopper dynamics and defining shopper marketing strategy for your own scope.
Analyzing category trends/key growth levers and defining together with Marketing the category vision.
Collaborate with marketing, NRM, and Sales team to develop and implement sales promotions.
Coordinate and monitor the execution of related sales activities.
Provide regular reporting (e.g., MS Promo, P&L, NPI launch control, distribution, promotion overview, and listing overviews).
Define best assortment and shelf layout for your own scope and analyze competitive shelf status, identifying new opportunities.
Work on category management projects with key clients; steer project implementation & follow-up on results.
Lead and empower team members in their assigned job responsibilities within a trustful, healthy culture.

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