.We power people's progress.
At Preply, we're all about creating life-changing learning experiences.
We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing.
Our approach is human-led, tech-enabled - and it's creating real impact.
So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries.
Every Preply lesson sparks change, fuels ambition, and drives progress that matters.Join our B2B Growth Chapter: At Preply, we've built our reputation by excelling in the B2C market, and now we're revolutionizing corporate learning with our Business solution.
Our platform empowers companies to upskill their employees in languages, equipping them with the confidence and communication skills needed to excel.
Industry leaders such as ByteDance, Delivery Hero, and McKinsey & Co have already experienced the transformative impact of our solutions, unlocking their employees' potential and driving better customer outcomes and increased revenues.
Scaling Preply Business is a top priority, and you will be at the forefront of this exciting journey.
We are looking for an analytically driven and strategic Head of Go-To-Market Strategy to elevate our approach to product marketing.
This role will focus on refining our Ideal Customer Profile (ICP), enhancing our understanding of the buyer journey, rethinking pricing and packaging, and contributing to a supply strategy that optimally serves our clients.
As a key leader, this person will manage and inspire a high-performing team, ensuring alignment across departments and directly collaborating with the Product team to inform and influence Preply's roadmap and go-to-market success.
What you'll be doing: Customer Segmentation & ICP Development: Lead the development and iterative refinement of Preply's Ideal Customer Profile (ICP), pinpointing high-value customer segments by use case, firmographics, and geography.
Use data analytics as well as qualitative insights to identify and refine key customer segments with precision.
Buyer Journey Mapping & Optimization: Analyze and map out the buyer journey across diverse customer segments to pinpoint opportunities for greater engagement, conversion, and retention.
Work cross-functionally to ensure insights are applied at each stage of the customer lifecycle.
Pricing and Packaging Strategy: Lead a data-driven approach to rethinking our pricing and packaging models, ensuring they align with our ICP and maximize revenue and customer satisfaction.
Conduct experiments and competitive analysis to validate and refine pricing strategies.
Cross-Functional Collaboration & Supply Strategy Integration: Collaborate closely with cross-functional teams, including Product, Marketing, Sales, and Supply, to ensure product marketing initiatives align with broader company goals