At Preply, we are unlocking human potential through learning.
We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated.
Join our B2B Growth Chapter:
We are looking for an analytically driven and strategic Head of Go-To-Market Strategy to elevate our approach to product marketing. This role will focus on refining our Ideal Customer Profile (ICP), enhancing our understanding of the buyer journey, rethinking pricing and packaging, and contributing to a supply strategy that optimally serves our clients. As a key leader, this person will manage and inspire a high-performing team, ensuring alignment across departments and directly collaborating with the Product team to inform and influence Preply's roadmap and go-to-market success.
What you'll be doing:
Customer Segmentation & ICP Development: Lead the development and iterative refinement of Preply's Ideal Customer Profile (ICP).
Buyer Journey Mapping & Optimization: Analyze and map out the buyer journey across diverse customer segments.
Pricing and Packaging Strategy: Lead a data-driven approach to rethinking our pricing and packaging models.
Cross-Functional Collaboration & Supply Strategy Integration: Collaborate closely with cross-functional teams to ensure product marketing initiatives align with broader company goals.
Product Collaboration: Partner with the Product team to shape Preply's roadmap.
Team Leadership & Development: Build, lead, and inspire a team of product marketers.
Market Intelligence & Competitive Analysis: Lead efforts to collect and analyze market data and customer feedback.
What you need to succeed:
Analytical Expertise: Demonstrated experience in data-driven decision-making.
Strategic Background: Background in consulting or high-growth strategic roles.
Customer-Centric Focus: Strong ability to empathize with diverse client needs.
Proven Leadership & Cross-Functional Skills: Track record of leading cross-functional teams.
Strong Product Collaboration: Experience working closely with Product teams.
Excellent Communication Skills: Ability to distill complex strategic insights.
Why you'll love it at Preply:
An open, collaborative, dynamic and diverse culture;
A generous monthly allowance for lessons on Preply.com;
A competitive financial package with equity and health insurance;
Access to free mental health support platforms;
A flexible set-up with the paid relocation to Barcelona;
The opportunity to shape the lives of learners and tutors through language learning.
Diversity, Equity, and Inclusion
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive.
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