Location: You can join us either in one of our offices in Hamburg, Berlin or Barcelona or 100% remotely in one of the 11 countries where we have a legal entity.
As Head of Design (Maternity Cover) (M/F/d) you will be part of the FREE NOW global marketing team reporting into the Director of Brand. As a team you will be responsible for taking the FREE NOW brand to great new heights, delivering strategies, plans and executions that build brand awareness, increase consideration, and ultimately lead to advocacy.
In your capacity as Head of Design you will lead a team of 10 in-house designers delivering on the creative needs of the business. We're looking for an energetic, charismatic and self-starting design superstar who can take the reins of the design team and support them to deliver creative impact. The team is responsible for the majority of creative assets you see across the FREE NOW ecosystem including all digital and social content and printed materials for passenger, driver and B2B marketing.
As Head of Design you will also be directly involved in global marketing campaigns, alongside the brand team. We are in the process of a brand repositioning, working with world-class creative and design agencies to establish the foundations of FREE NOW's future, and you will be expected to jump straight in and support the team to lock this foundational work. You will also support the rollout across the business, with direct accountability for locking brand guidelines and embedding them within the organisation.
We are also taking this pivotal moment to shake things up, and as such we need someone who can critically assess the way we do things today and implement changes which will set us on the right path for the future. We want someone who can help transform our in-house design team to an in-house creative hub - a melting pot of design, creativity and innovation; the envy of other in-house departments at FREE NOW and of design teams at other businesses.
This is a really exciting role for an experienced designer who likes to get their hands dirty and wants to make a huge and visible difference in just a short space of time. You'll need to be passionate, full of energy, strategic, creative, collaborative and a natural born leader - it's not the role for everyone, but could it be the role for you?!
The role: Lead and manage a team of 10 in-house designers
Support, motivate and nurture talent
Creatively lead and inspire
Strategically coach and develop
Foster a data-based approach to design
Build the perception of the team as high performers
Protect the team from external noise and pressures
Celebrate the team internally for great creative work
Ensure quality and timely delivery of creative assets that drive the business
Global Activations - Concept through delivery of assets for PR, Social and Digital
Global Content - Concept through delivery of assets for Social and CRM
Partner with brand team to deliver brand & design strategies, and Global Campaigns
Support local markets in the adaptation of global assets
Support in finalizing the new brand positioning and foundations
Input on brand positioning
Lead the development of brand guidelines
Support on the development of TOV guidelines
Develop processes for embedding brand guidelines into the business
Ensure brand guidelines are understood by all internal/external stakeholders
Partner with functional heads to plan to update of all existing brand assets
Manage the design workloads to update all existing brand assets
Audit the current design processes and look for ways to improve creativity and impact
Review meeting cadence and quality
Review collaboration with key stakeholders (e.g. digital) to improve learning
Review tools for storing and sharing creative assets and templates
Be the FREE NOW Design expert, educating and bringing the best of what's outside in
Monthly Design newsletters
Quarterly Design reviews
Our requirements: +10 years experience in Design
Demonstrable experience in leading and shaping a design team
Dynamic design portfolio showcasing strengths in typography, design, visual storytelling, campaign concept creation, (motion), and art direction across all mediums - print and digital
Passion for various creative disciplines including branding, concepting, content, motion.
Design obsessed with finger on the pulse of what's hot and what's not.
Ability to work efficiently with tight deadlines.
Agility to adapt to changing requirements.
Excellent written and verbal communication skills
Data literate and motivated by learning approach to design
Self-starter with an always can-do attitude
Natural leader with energy and passion for people
Bias for action with a proven and demonstrable impact on a business
Highly critical thinker with willingness to shake things up
Collaborative, influential and with strong power of persuasion.
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