Casumo was established in 2012 and has been leading the innovation of the iGaming industry ever since. Known for its unique and lovable brands including Casumo, Dunder and Kazoom Casino, the group continues to develop and deliver best-in-class gaming products and experiences. We believe in the power of collective genius and look for idea generators, solution seekers and ingenious innovators that want to play a part in pioneering our brands into the future.**About The team**:The Head of CRM will lead a team of CRM specialists in executing CRM strategies for a number of different verticals and markets - with the main goal of reactivation and retention of players to increase lifetime value.**As Head of CRM at Casumo,
you will**:- Develop and champion a company-wide approach to CRM that supports multiple brands and markets- Work closely with brand and product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign- CRM execution: Lead a team of CRM executives in a multi-channel and multi-vertical environment across multiple markets, handling both our automated player lifecycle program and all ad-hoc communications on a global and local level.- Supporting Casino and Sports managers in the development of CRM strategies for their markets.- Work on a number of projects to re-invigorate new forms of contact strategies to improve customer experience and drive revenues- Analyse and interpret the performance of CRM campaigns, identifying areas of improvement to optimise campaigns- Weekly, monthly & quarterly reporting on CRM performance against quarterly KPI's- Leading your team to ensure that they are motivated,
they perform and grow as CRM professionals**You Are**:- 2+ years' experience of leading in a multi vertical and multi-channel environment- Can work under pressure with tight deadlines- Knowledge of customer segmentation and modeling approaches a plus- Ability to manage multiple high-priority projects in a fast-paced setting- High intellectual curiosity, drive, and initiative- Knowledge of A/B test planning and analysis is a plus- Knowledge of Jira is a plus**Great minds **_don't _**think alike**At Casumo we're all different. By building a team where difference is embraced, through our lived experiences, our beliefs, and who we are, we create a diverse and inclusive home for all our 'sumos. It's about keeping it real and being your true self. Because, great minds _don't_ think alike; the more diverse we are, the better we become, together.
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