Head Of Crm - (Russian Or Ukrainian Speaker) | Relocation To Spain Required - (U160)Location: Barcelona, Catalonia, SpainWork Model: HybridJob Reference: 35894Salary: Attractive, DOE***Exclusive Opportunity***Job Description:Customer Segmentation: Develop and refine customer segmentation strategies to effectively target different customer groups.Retention Campaigns: Design and implement retention campaigns to keep existing customers engaged and loyal to the platform.Acquisition Campaigns: Develop acquisition campaigns to attract new customers to the platform, understanding market trends, competitor analysis, and identifying opportunities to expand the customer base.Lifecycle Management: Implement lifecycle management strategies to nurture customers throughout their journey with the company, from onboarding to becoming VIP players.Data Analysis and Insights: Utilize data analytics tools and techniques to analyze customer behavior, identify trends, and derive actionable insights to improve CRM strategies and drive business growth.Personalization: Implement personalization strategies to deliver relevant and targeted experiences to customers across various channels, including email, SMS, push notifications, and in-app messaging.Compliance and Responsible Gambling: Ensure all CRM activities comply with relevant regulations and promote responsible gambling practices.Cross-functional Collaboration: Collaborate with other departments such as marketing, product development, and customer support to align CRM strategies with overall business objectives and ensure a seamless customer experience across all touchpoints.Technology and Tools: Stay updated with the latest CRM technologies and tools to streamline processes, enhance efficiency, and improve the effectiveness of CRM initiatives.Performance Monitoring and Optimization: Continuously monitor the performance of CRM campaigns and initiatives, track key metrics such as customer retention rate, customer lifetime value, and ROI, and optimize strategies based on performance insights.Requirements:Understanding of gaming culture, trends, and player motivations.Excellent verbal and written communication skills.Data-driven decision-making ability.Experience with customer relationship management software.Proven client relationship management experience in iGaming.Creative and out-of-the-box thinking skills.Must be fluent in English & have sufficient command of Russian or Ukrainian.***Portuguese or Spanish is a huge plus***Therefore, if you are an experienced CRM Manager, looking to take the next step in your career, speak English & Russian or Ukrainian and you are based in Spain or seriously consider relocating there, apply now!
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