.At PayRetailers, we are committed to providing cutting-edge solutions that empower businesses to succeed in Latin America and Africa. Our collaborative and inclusive work environment encourages creativity and growth, where every employee's contribution is valued. Get ready to embark on an exciting journey with us, as we strive to make a meaningful impact on the world of payments.Our team is growing, and we are looking for a motivated and innovative Head of CRM who will lead, assist, and finally propose great ideas to advance our monetization and loyalty strategies to the next level. The ideal candidate will be tech-friendly, business-minded, and meticulously detailed. You have a boundless passion for the digital space and a hunger to know everything about what's happening next. You eagerly accept all challenges, no matter how ambitious, and will lead the charge to not only meet, but exceed them.Job Duties And Responsibilities:In this role, you will be responsible for owning all aspects of the CRM and marketing automation applications.Serve as a systems administrator for the CRM and manage day-to-day operations (user configurations, profiles, role hierarchy, groups, data storage, sharing, security controls, etc.).Participate in agile development processes, including daily stand-ups, sprint planning, UAT and go-live.Work closely with cross-functional teams, including IT, Sales, Finance, and Operations, to ensure that our CRM meets the needs of our customers and drives business value.Understand business needs and produce insightful analyses for internal teams.Analyze and report on key metrics to measure the success of product features and make data-driven decisions.Build reports on campaigns performance and present insights to non-technical stakeholders.Coach, train and assist colleagues in using the CRM Platform.Ensure creation and updating of design documents, interface contracts and CRM knowledge.Continuously gather and incorporate feedback from customers and internal stakeholders to define product direction.Maintain and advise on selection of third-party technologies to improve sales efficiency within the CRM.Ensuring correct integration of additional tools.Experience And Qualifications:At least 5 years' experience of working with Salesforce.Experience managing and administering Salesforce, preferably in a startup environment or fintech company will be a plus.Experience working with CRM developments, customization, plugins & workflows.Understanding of Customer Journey & Processes.At least 2 years direct experience working on email, CRM, loyalty, referral, SMS, or lifecycle marketing.Strong working knowledge with MS Products and the ability to use them effectively and efficiently.Autonomous self-starter who is comfortable with ambiguity.Creative mindset and ability to appropriately challenge the status quo.Super written and oral communication skills.Ability to overcome obstacles