Head of Content leads the creation and execution of the content strategy for his/her local market. Responsible for the development and production quality of video content, working with the local creative community to develop and produce strategic long form, serialized formats, or single short form videos, live or non-live. The Head of Content oversees all content produced and commissioned by his/her business unit, helping local content creators (Communication Teams, Production Partners, Social Media Managers, Brand Specialists, Programming, etc.) improve the quality of content from an editorial to a production management perspective. The Head of Content needs to bring a 360 multi-channel vision, bringing the best content where the audience will consume it better.
RESPONSIBILITIESAreas that play to your strengths:
Define the 360-content strategy for the country, delivering a creative vision that adds value to the market.Build a strategy that includes live, non-live content for social, TV and earned media, considering long and short formats, ensuring all content meets Red Bull's standards for quality, creativity, and authenticity.Collaborate with Media Network, Culture and Sports to develop innovative content ideas that align with Red Bull's brand and mission.Manage the content budget, planning the spend over the whole year.Identify top production partners and talent in the local market, building and maintaining a network of companies, creative professionals, agencies, co-producers, and partners.Build a strong relation with the different platforms taking advantage of their last tools and formats.Lead the production of the best content that is always in line with the brand attitudes, values and quality standards of Red Bull.Oversee the post-production process for all Red Bull Main account productions.Ensure the final edits meet Red Bull's quality standards and are delivered on time.Work closely with editors and post-production teams to ensure consistency and excellence in all video outputs.Lead and mentor his/her team, create a team vision, provide clear direction, feedback, and support to the team.EXPERIENCEYour areas of knowledge and expertise that matter most for this role:
At least 7 years likely Senior Content Executive or Executive Producer developing and executing live and non-live content strategy.University Degree in Communications, Journalism, Film Studies or similar.Experience in managing multiple productions, budgets and partners.Proven knowledge of social content ideation and production for top-tier companies/campaigns.Editorial expertise, knowledge of the fundamental principles of storytelling in long and short form programming.Broad knowledge of all media production methods and experience in writing for television, filming, editing, production management.Fluent in English, written and spoken.Coordinating and guiding production partners and teams from concept development phase through to production and delivery.Excellent leadership and team management skills.Ability to think creatively and strategically.Ability to work well within a large, international organization.Exceptional communication and interpersonal skills.Passion for the Red Bull brand and lifestyle.Travel 20-30%.
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