Head Of Clm And Automation Marketing - (Ybp-557)

OLX is the leading announcement platform for emerging markets. It has 17 brands and a presence in more than 40 countries with a team of over 5000 people. OLX Autos is a thriving new company born to bring digital solutions to the decades-old problem of selling and buying used cars. In our Marketing Department, we are seeking a Head of CLM - Customer Lifecycle Management who will be responsible for directing the marketing automation area and assessing whether automation marketing efforts are effective within an ROI and a full-funnel approach.

This is an enticing opportunity to partner with other marketing areas and with C-level management regarding marketing and business outcomes.
Responsibilities:Report to the head of Marketing and C-Level executives of the company on the metrics and performance of the area.Draft and report to C-Level of the company regarding metrics and performance of the area.Plan and ensure key strategies for every market and coordinate efforts within staff to ensure its development.Ensure all the budgeting plans meet campaigns' scope, positioning, and global brand standards.Manage and work closely with teams for measurement and proper usage of resources and foster teamwork to ensure the correct implementation of automation marketing campaigns.Work with global and regional managers to outline roadmaps and other managerial tools to develop revenue targets, enhance sales outcomes, and impact the global marketing strategies.Advise teams to discover improvement opportunities in the CLM area with measurable efforts.Coordinate plans and programs within the CLM Area with key stakeholders to ensure area strategies enhance lead generation and create sales opportunities.Raise awareness about CLM best practices (clusterization of clients, integration of campaigns with SMS, instant messaging, and push notifications).Update KPIs of the CLM area and analyze dashboard data to identify improvement opportunities.Required Skills and Capabilities:More than 10 years of experience in Marketing.Knowledge of MailChimp, HubSpot, and CRM platforms for marketing automation use.Experience in automation tools for SMS, instant messaging, and Push Notifications.Interest in copywriting and Design Thinking will be valued as a plus.What do we offer?Indefinite contract with the company.Complimentary health insurance.Free days.Yearly bonus.Free access to MyAcademy, an e-learning platform with access to more than 1000 courses.
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