Description About us With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Join us to collaborate, explore, and innovate as you build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and unlock a brighter, more exciting future.
About the role Your Mission: You will lead and drive efficient and effective relationships with the Wholesaler or Distributor customers assigned to achieve business targets.
Focused on: Increase Diageo Distribution Coverage Increase Diageo Brands Rotation through brilliant activation at the Point of Purchase Taking advantage of our new RTM, adopter of new technologies in key process of customer management. We need to increase scale and coverage with Hybrid Sales Customers. You will lead this new business development agenda. This includes customer/chains sourcing, commercial proposal development and engagement, segmentation, implementation and follow up. You will work hand in hand with our Hybrid Sales Executives team ensuring we achieve our objectives.
To achieve our ambition, it is crucial to ensure our brands are activated admirably at scale beyond our RTC. Customers with big capillarity and sales forces have a strategic role (distribution and activation) and we will strengthen our partnership with them. Strategic customers development requires brilliant definition and implementation of Indirect activation platforms that will make the difference to boost our joint business. You will lead end to end these activation projects.
Responsibilities & Accountabilities: Based on a clear understanding of On trade RTM Strategy, you will lead customer sourcing and commercial proposals to foster Hybrid Sales, achieving targets in terms of new Customers, sales and distribution.
You will define prioritization based on contribution/potential, hybrid capability profile, understanding customer requirements to match with Diageo propositions. You will increase efficiency of the Hybrid management model, defining clear, simple, and scalable account/segment Plans (price, reward, counterparts, promo Plan, MPA) for each of the sourcing target groups, evolving the digital readiness of Diageo and Customers to ensure relationships grow in efficiency and effectiveness.
Develop our business with Strategic Customers with big capillarity and sales force teams. This implies a clear account understanding (and potential management): organization and structure, key points of contact and influence, execution levers at Central and Regional level.
You will own the creation and implementation of Indirect activation platforms to ensure Diageo brands are activated thoughtfully at scale.
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