(H626) | Avis Budget Group Sem Specialist Fluent In German

Avis Budget Group is looking for a motivated PPC Specialist fluent in German to develop the PPC strategy for the allocated region. The role will require you to own and manage PPC for the German-speaking markets and conduct the usual aspects of any PPC role to drive performance, such as SQRs, improving ads & extensions, monitoring performance, and general maintenance. You will also be responsible for running and developing the strategy for RLSA, GDN, YouTube, and Gmail Ads.
As part of the role, you will work closely with local marketing teams to tailor PPC and on-site strategy for your allocated region.
We want you to have:Previous PPC experienceExperience with bid management tools such as Google Search Ads 360, Marin, and KenshooDeep understanding of automated biddingA/B testing & optimizingExperience with SQRs and keyword optimizationNative or fluent German and fluent EnglishGood reporting skillsExperience using automation to enhance data, ad copies, and improving performanceAble to successfully deliver effective PPC initiatives that drive performance improvementsIdeal & according to experience, it would be great if you have:Exposure to/management of Remarketing, GDN, YouTube, and Gmail AdsSetup or experience of working with Automation SystemsSetting up and measuring the effectiveness of promotionsLanding page improvement/CRO strategyBudgeting
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