.Press Tab to Move to Skip to Content LinkSelect how often (in days) to receive an alert:Guest Engagement Manager Madrid, ES, 28232Full TimeSomething Extraordinary Every DayAs our Guest Engagement Manager, you will assist in the development of the Guest Engagement (GE) strategy and execute it at the Village level. You will be responsible for the analysis of our guests or potential guests and leverage the insight to drive guest acquisition, deliver relevant content to the right audience and enhance the engagement of our current members.What you will be doingYou will develop the overall communications and research strategy for the VillageYou will manage and oversee the segmentation of the email data continuously to identify and target actives, lapsers and dormant with specific campaignsYou will review opportunities for surveying the existing customer base to increase quality of customer base. Work with external research agency to ensure market analysis is incorporated into ongoing communication strategyYou will develop a communication strategy of the membership programme in line with both Central and Local CRM TeamYou will get involved in various activities that are related to our members, e.G., buyer programme, brand engagement, push notifications, etc.You will plan, coordinate and execute the guest acquisition strategy to achieve the agreed KPIs on the number of new membersYou will support the Private Client Services Team on the acquisition and retention of high new worth guests by taking care of the segmented emails, notifications and regular reportingWhat makes you specialEvery colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you'll have:Experience as similar role focusing on consumer insightsComputer literate and high proficiency in Microsoft Office; knowledge of Conig, PowerBI, Googla Analytics and TGI is essentialPrevious experience on implementing a successful rewards programmeDemonstrable experience in leading a team and managing budgetsExcellent understanding of database concepts and segmentationAbility to run A/B Testing and Multivariate Testing (MVT)Experience in 3rd party consumer researchExceptional analytical skills with the ability to segment audience and define new audience typesCapable of running consumer research panelsAbility to think strategically and turn guest insights into marketing plansStrong organisational and planning skills, with the ability to put processes in placeExcellent interpersonal and communication skillsAble to work well with all levels across the businessAbility to perform under pressure and to meet deadlinesFluent in English and Spanish language, any other European language would be beneficialThe Bicester Collection are the worlds' leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests
