col-wideJob Description:**About Workato**:Workato is the only integration and automation platform that is as simple as it is powerful — and because it's built to power the largest enterprises, it is quite powerful.Simultaneously, it's a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.We're proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.**Why join us?**:Ultimately, Workato believes in fostering a **flexible, trust-oriented culture that empowers everyone to take full ownership of their roles**. We are driven by **innovation **and looking for** team players **who want to actively build our company.But, we also believe in **balancing productivity with self-care**. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.Also, feel free to check out why:- Business Insider named us an "enterprise startup to bet your career on"- Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America- Quartz ranked us the #1 best company for remote workersAll full-time regular employees **will be eligible for the following benefits**:- Workato Stock Options at one of Silicon Valley's fastest growing startups- Health benefits: Medical, dental, vision for yourself and covered dependents/domestic partners- Pre-tax benefits: Medical and dependent care flexible spending accounts, health savings account, 401k, and commuter benefits- Company-paid life insurance and short/long-term disability insurance- Paid maternity/parental leave benefits for new parents- Enhanced employee assistance program for mental wellness**Responsibilities**:We are looking for an exceptional **Growth Marketing Associate** to join our growing EMEA team and help increase the sales pipeline by playing an active role in our demand generation strategy.This exciting opportunity will tap into your strong digital marketing knowledge, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs in the region. You will be responsible for partnering closely with our global marketing teams and our in-region sales team.You will also be responsible to:- Assist in executing digital demand gen programs including PPC, display advertising, remarketing, paid social, and other online advertising channels.- Manage day-to-day optimisation activities for campaigns, including new campaign launches, ad tracking and reporting setup- Measure and analyze channel performance to proactively recommend where opportunities exist for further optimization and scaling- Work closely with the global demand gen teams to iterate on different targeting, ad creatives, messaging and copy- Deploy A/B testing strategies and execution- Collaborate with local and international marketing teams to develop nurture programs- Work in a cross-functional team of Marketing, Sales, Product and IT professionals**Requirements**:**Qualifications / Experience / Technical Skills**:- Bachelor's degree in Marketing, Business or related field- 1-3+ years experience in a digital marketing environment, preferably B2B- A clear comprehension of B2B Marketing KPIs and metrics.- Hands-on experience using CRM and Marketing Automation software (Salesforce, Marketo experience preferred)- Experience with campaigns around performance marketing and/or demand gen with knowledge of LinkedIn & Google Ads is a plus**Soft Skills / Personal Characteristics**:- Self-starter with the ability to drive projects from inception to completion- Exceptional attention to detail and follow-through- Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator- Excellent communication and presentation skills- Structured, logical thinker, even when working in a fast-paced environment under tight timeframes- Highly numerate with strong analytical skills
