Company Overview: Collective Minds is a leading innovator in medical imaging collaboration, providing a global SaaS B2B platform that enables seamless clinical collaboration, education, and research. We cater to the healthcare and pharmaceutical industries, where trust and long-term relationships are paramount. Our average sales cycle spans approximately six months.
Role Overview: We seek a dynamic and results-driven Growth Marketer to join our team. The ideal candidate will have a proven track record in developing and executing marketing strategies that drive business growth. This individual will play a critical role in our marketing, product, and sales teams, focusing on funnel analysis and leveraging data to optimize our go-to-market strategies.
Responsibilities Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention.Drive collaboration across teams (marketing, SDR, product, sales, customer success) to align and execute growth hacking initiatives towards business goals.Analyze and interpret data to inform marketing strategies, identify growth opportunities, and measure performance.Optimize marketing funnels to improve lead conversion rates and reduce customer acquisition costs.Implement multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.Conduct A/B testing and other experiments to improve marketing effectiveness continuously.Monitor industry trends and competitor activities to identify new growth opportunities.Skills & qualifications
5+ years of experience in growth hackingStrong analytical skills with the ability to derive insights from complex datasets.Hands-on experience with multiple SEO and SEM strategies.Understanding of customer journey mapping and customer experience optimization.Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Semrush).Experience with Data Analytics methods and tools (e.g. AWS RedShift, PowerBI)Proven track record of developing and executing successful growth hacking strategies.Excellent communication and collaboration skills for an international, multi-cultural environment.Ability to self-start and drive a highly collaborative environment in a fast-paced and sometimes ambiguous start-up environment.Familiarity with the sales cycles in B2B SaaS environments.Proficiency in EnglishExtra points Background within the "high trust" B2B SaaS, healthcare, or pharmaceutical sectors.Experience in medical imaging or related fields.Collect, organize, and analyze large volumes of structured and unstructured data.Collaborate with cross-functional teams to define key performance indicators (KPIs) and measure the effectiveness of various initiatives.Proficiency in data visualization tools.
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