Head of Demand Generation (12 Month FTC)
Pleo was founded in Copenhagen, Denmark, in 2015. With over 30,000 customers across 16 markets, we're Europe's leading spend management solution and we're growing fast.
So what's the opportunity?
We're looking for an experienced, creative, results-oriented demand generation marketer to lead our Demand Generation team at Pleo. This role involves defining our demand generation strategy and investment model, creating and capturing high-quality top of funnel demand through various tactics and channels in a cost-effective and efficient way to support pipeline creation and achieve revenue goals. This individual will become a critical member of the Revenue Marketing Team and will report to our Senior Director of Revenue Marketing. This is a full-time 12-month maternity leave contract.
In this role you will:
Lead and develop a small team of demand generation specialists.
Develop and execute comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth.
Manage lead generation programs, including lead capture, scoring, and nurturing, to maximise lead quality and conversion rates.
Develop a customer advocacy programme to recognise, federate and foster upselling/cross-selling opportunities for our sales team through various initiatives.
Collaborate with sales and marketing teams to develop integrated marketing and sales campaigns.
Support and enable SDRs and Account Executives to utilise marketing programmes and messaging to engage leads and generate revenue.
Measure, analyse and report on the impact of programmes and improve performance as needed.
Manage the demand generation budget and allocate resources efficiently.
Maintain a feedback loop between sales and marketing to optimise lead generation campaigns.
Evaluate, select, and manage outside vendors and agencies contributing to demand creation programmes.
Stay updated with industry trends and leverage data-driven insights to refine strategies.
What you'll bring:
A minimum of 8 years experience in SaaS B2B marketing roles with a focus on digital demand generation.
Experience managing a team of demand generation marketers.
Self-motivated, energetic, and results-oriented with a track record of impact.
Ability to excel in a fast-paced, highly matrixed environment.
Impeccable presentation skills.
FinTech background is an advantage but not essential.
Experience with marketing automation and CRM tools such as HubSpot and Clay is advantageous.
Show me the benefits!
Your own Pleo card (no more out-of-pocket spending!).
Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance in other markets.
Private health insurance to ensure you're fit in body and mind.
25 days of holiday + public holidays.
Hybrid approach for our Marketing teams (two days in the office).
Option to purchase 5 additional days of holiday through a salary sacrifice.
Wellbeing days - fully paid days off for self-care.
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