.About usAble empowers individuals to achieve lasting weight goals and optimal health through a personalized program unlike any other. Combining proven science with dedicated 1-on-1 coaching, we go beyond traditional weight loss apps by addressing all aspects of well-being: sleep, nutrition, movement, stress, and medication. Our data-driven approach and expert guidance ensure a tailored experience, while user-friendly technology keeps you connected and supported. Join Able and make a real difference in people's lives, one healthy step at a time.About the roleJoin our team as a Senior Growth Manager and take the lead in optimizing user activation, retention, revenue, and customer lifetime value (CLV) across our product portfolio. We're seeking a data-driven professional to drive continuous product experimentation and iteration, directly influencing Able's revenue targets. If you're passionate about growth and ready to make a significant impact, this role is for you.What you'll doBuild a roadmap and take product concepts from ideas through validation, shipping, measurement, and iteration.Setting and ensuring KPIs in product-related metrics, such as activation, retention, referrals, revenue, and CLV.Maximize landing page, site and funnel experiences by identifying trends, customer insights, opportunities to scale customized experiences, and new areas to test.Drive the A/B testing program with a focus on implementing strategies that improve conversion rates – install conversion and subscription conversion.Measure cohort CLV performance by acquisition channel/campaign creating a feedback loop with the marketing team.Serve as a subject matter expert on the design of experiments including test structure, sequencing, the definition of primary and secondary success metrics, and experiment duration calculations.Implementing behavioral psychology methods into the buying funnel to improve conversions and increase ARPU.Lead and guide the team in identifying product opportunities, defining product problems, and delivering product solutions throughout the product life cycle.About you6+ years of growth product management experience, specializing in B2C subscription models.Expertise in conversion rate optimization, ideally for a D2C, subscription-based web apps.Experience in D2C subscription-based industry (ideally health & fitness, entertainment or gaming).Strong level of spoken and written English.Proficiency in key web analytics tools (e.G. Google Analytics, Posthog, Mixpanel), web testing platforms (e.G. Optimizely, Apptimize, GrowthBook etc.).Analytical data-driven mindset with a deep understanding of data visualization techniques.Create and review user stories (inc. granular breakdowns, acceptance criteria, QA).Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementally testing, usability testing)