Global Product Marketing Communications Manager, Continuous Gas Analyzer, BL Analytical - BarcelonaAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. This position reports to the Global Communications Manager for BL Analytical.
Your Role and Responsibilities: Propose and implement internal and external communication strategies for the Continuous Gas Analyzers portfolio, validated by the Global Marketing & Communications Manager/product line managers, within the approved budget.Plan, create, and deliver engaging content for various channels, including web, social media, email, newsletters, brochures, and videos, leveraging your editing skills in video and graphics.Collaborate with product managers, sales teams, and external agencies to ensure alignment and consistency of messaging and visuals across regions and markets.Monitor and analyze the performance and impact of marketing and communication activities using metrics and feedback tools.Support the organization and promotion of internal and external events, such as town halls, webinars, trade shows, and customer seminars.Manage and update the BL Analytical website, intranet pages, and internal social media platform, ensuring compliance with ABB's brand guidelines and SEO best practices.Research and identify market trends, customer needs, and competitive intelligence to support product positioning and value proposition development.Qualifications for the Role: 5-8 years of experience in a similar role within the B2B industry.BSc/BA in marketing, communications, engineering, or a related field.Open-minded, autonomous self-starter and a strong networker with a keen interest in technology issues.Strategic thinking combined with creativity and a hands-on approach to translating strategies into actions, as well as monitoring and reporting on progress (KPIs).Fast learner, capable of translating complex technologies into clear, engaging content.Proficient in office and creative programs such as Adobe Creative Suite, Microsoft Office, and SharePoint.Strong written and spoken communication skills; fluent in English (fluency in German is a plus).More About Us: We value people from different backgrounds. Apply today for your next career step within ABB and visit www.Abb.com to learn about the impact of our solutions across the globe.
Job Summary:
Job number: 93276786
Date posted: 2024-09-16
Profession: Sales, Marketing & Communication
Employment type: Full-Time
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