The Role
As Global Partner Marketing Programs Manager you will be responsible for developing and managing strategic marketing programs with our global partners' network. This role involves collaborating with internal teams and external partners to drive joint marketing initiatives, enhance partner engagement, and support business growth through effective partner programs. You'll spearhead and inspire a team of skilled marketers and report to the Head of Field & Partner Marketing.
What you'll do
Develop global partner marketing programs that align with the company's business objectives and enhance partner collaboration.
Collaborate with global partners to identify opportunities for joint marketing initiatives, including co-branded campaigns and demand generation efforts.
Plan, execute, and optimize partner marketing campaigns to drive revenue growth and increase brand visibility through partner channels.
Enable partners by providing them with the necessary resources, training, and marketing collateral to effectively promote and sell our products and services.
Track, analyze, and report on the performance of partner marketing programs, providing insights and recommendations for continuous improvement.
Manage budgets for partner marketing activities, ensuring efficient resource allocation and maximum ROI.
Coordinate and manage partner events, webinars, and workshops to foster collaboration, engagement, and mutual growth
What you bring to the table
8-10+ years of marketing experience with demonstrated success in demand generation for B2B SaaS companies
Proactive, adaptable, and skilled at building strong relationships with both internal and external stakeholders.
Proven experience in channel marketing , strategic relationship building, program management, and collaboration with sales teams to achieve joint goals.
Hands-on experience with marketing automation tools such as HubSpot, Salesforce , and others, as well as ABM strategies .
Data-driven mindset with strong reasoning skills and attention to detail to optimize campaign performance and marketing initiatives.
Ability to manage budgets and execute multi-channel marketing programs in a global, cross-functional environment.
Excellent communication skills in English
Perks at work
LucaFlex – We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.
Work from Abroad – Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.
Sabbatical – Take the time you need for personal pursuits, family time, travel, or any other activities that suit you with our sabbatical options.
Team Spirit – We value teamwork and celebrate our achievements. That's why we take many opportunities to get together, learn together, and cherish our successes together.
Learning & Development – We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.
LucaNet Engage – Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.
LucaNet Do Good – As a company we want to give back and support you in taking the time to do some good, individually or as a team, with paid volunteer time.
Health & Wellbeing – Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, subsidies for sports activities, mental health support, and counseling through our external partners.
Generous leave policy – We encourage you to take time off to relax, travel, and recharge.
Compensation & Company Pension Plan – We are committed to equal pay and supporting you for your future by offering a company pension plan and/or pension allowances.
JobRad – Find your dream bike, with financial support from us.
Discounts – Enjoy a whole bunch of discounts from our external corporate benefits partner.
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