HybridAgency :Havas Media Group SpainJob Description Summary : Global Media Lead is responsible for developing and deploying best practices for media experiences.
S/He is the most senior Media profile of the team, responsible of translating Strategies into Tactical Plans across all touchpoints to create impactful media experiences.
Drive Brand and Media incrementality.Job Description :Mission amp; Responsibilities Media Experience best practices- Lead amp; embody the Mx excellence.- Champion Havas unique approach to 'media planning +' in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content- Work closely with data and strategy communities as well as client leadership and specialists' teams- Build Media Guidelines for all Markets.- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations- Contribute to the client satisfaction- Ensure optimal Mx delivery- Ensure audience planning and data integration from Mx brief to Mx measurementMedia Experience ownership- Create optimal Mx, defined as Connection x Context x Content- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists- Lead Global negotiations with Global partners.- Recommend optimum content and context based on client, brief and strategy- Deliver overall experience and articulation of how channels work together- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams- Create and present Mx Story to clients- Create the Mx guidelines in liaise with relevant internal specialist teams- Ensure quality control on plan recommendation against Mx delivery- Provide insightful post campaign optimizationPrevious Experience amp; Industry Background -8+ years professional experience in strategic planning.-Understanding Global Accounts.-SportStyle Category is a Plus.Qualifications amp; Languages: Bachelor's or master's degree in business, Marketing or AdvertisingLanguages: English (Advanced) and Professional Spanish and French as a Plus.
Soft skills amp; Competencies Understanding the businessExperience in Brand Building, and effective communicationFocusing on performanceBuilding collaborative relationshipsVery Good Oral CommunicationMedia and media planningMx Champion (Connection, Context, Content)OmnichannelStrong negotiation skillsElite ProgrammaticData processing and managementIncrementality measurementMarketing Strategy Technical skills Advertising technologies Operational performance management tools (e.G.
Pilot, Magnitude) Planning tools (i.E.
Polaris Suite) Office software Contract Type :PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.SummaryLocation: BarcelonaType: Full time