Global Marketing Director - Travel Unit | Jt958

Detalles del empleoTipo de empleo: Jornada completaUbicación: 28027 Madrid, Madrid provinciaBeneficios: Plan de pensionesDescripción completa del empleoJob Title: Global Marketing Director - Travel UnitSummary: Your purpose as a Global Marketing Director is to inspire our customers to achieve their ambitions with the support of Amadeus. In your day to day, you will be responsible for leading the central marketing function for all of Amadeus' Travel Unit.Working with stakeholders across the company, the central marketing function drives the global marketing activities for the Travel Unit: it defines the global marketing strategy, sets out the overall marketing plan, drives all customer vertical marketing, defines campaigns, and manages central customer communications. It orchestrates the marketing activities and messaging across customer verticals, business lines, and regions, ensuring their consistency. It feeds the three regional field marketing units, which tailor and execute the marketing plan.Key responsibilitiesDefine the global marketing strategy for the Travel Unit.Create the global marketing strategy, transposing business objectives into marketing objectives.Integrate and adjust the marketing strategies from Customer Verticals.Define the marketing playbook with guidelines for events, sponsorships, customer engagements, speakers, communication and channel strategy.Define framework to orchestrate initiatives (verticals, business lines, regions and corporate).Create the umbrella Travel Unit-level marketing positioning, value proposition and narrative.Define the global marketing plan and budget allocation for the Travel Unit.Monitor performance metrics and adjust initiatives to maximise growth and ROI.Develop the Customer Vertical Marketing strategies and plans.Collaborate with product and regional teams to create compelling value propositions.Develop the core marketing content for Customer Verticals.Create campaign briefs for the campaign team, and accompany the execution.Design, deploy and monitor marketing campaigns, and central customer communications.Lead, review and/or deploy central customer communications as needed (e.G. pricing communications, crisis communications).#J-18808-Ljbffr