Global Head of CRM Lifecycles (h/m) en Barcelona.
Perfil buscado (Hombre/Mujer)
Develop prioritise and execute a commercially focussed CRM Marketing Automation Lifecycle Roadmap that aligns with the companys goals and objectives for customer engagement throughout onboarding loyalty retention and reactivation.
Lead a dedicated team (made up of direct reports and squads) to work through discovery phases of each agreed Roadmap initiative defining business case user experience core build requirements assets proof of concept and testing and global deployment once success has been realised.
Utilise customer data and segmentation techniques to personalise communication and marketing campaigns ensuring relevance and effectiveness.
Oversee the end-to-end customer journey identifying opportunities to enhance touchpoints drive engagement and improve conversion rates.
Collaborate with cross-functional teams across Marketing Product (Web CRM) BI Data and Ops to ensure a seamless and consistent customer experience across all touchpoints.
Define and monitor key performance metrics related to CRM effectiveness to ensure each element of our CRM Programme is globally consistent and optimised.
Work with the compliance team to make sure that we are complying with the global data and marketing regulations.
PageGroup SSC 5+ years of experience in email marketing and/or CRM campaign implementation
Key skills and competencies
5+ years of experience in email marketing and/or CRM campaign implementation and management.
Superior project management skills and strategic thinking
Skills Competencies
Understanding of marketing automation tools such as Salesforce Marketing and Pardot
Working experience with Jira or other project management tools
Working experience with Tableau Power BI or other reporting tools
Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data
Experience working with segmentation and email marketing platforms.
High level of motivation and initiative the ability to motivate the team and to anticipate companys needs
Experience working in an international multi-brand company with multiple stakeholders is advantageous.
Problem solving capabilities and a positive can do attitude
Expected behaviours
Data-driven in approach
Enthusiastic and proactive
Pragmatic diplomatic and flexible
Strong and creative in problem-solving
Intellectually curious
Resilient - ability to not be put off by obstacles and resistance
Confident and self-assured
Culturally aware and international in outlook
Our purpose at PageGroup is to Change Lives for our customers our employees and our investors. We are customer led people powered and insight driven and everything we do is underpinned by our values
We Earn Trust Grow Connections Make a Difference
Experience in a multinational environment (+40 nationalities in the SSC)
Competitive compensation and benefits package in Barcelona various well-being activity options
Marketing,
