We're looking for a growth marketer who wants to accelerate their career by taking ownership of marketing for a growing brand. This role will be responsible for the growth of the brand (monetary, reputation, and digital). You'll be responsible for the delivery of our digital channels and growth of our online audience with the goal of selling out our conferences in New York, Europe, and APAC 2025, as well as our free community events that we are building out in 100 cities.This will involve building on what's working, experimenting with lots of ideas, and validating with data. Looking after the following marketing areas:Content: Our home is becoming a content-first media site. We want to improve this, including categorization of the great content we have.Outbound Marketing: We have a lot of great content; we want to get it out to different groups to better spread the word of what we do.Email Marketing: We have a weekly newsletter (aggregated content) that receives excellent feedback. We see content as being key to our growth over the next year, and we have a lot of connections and relationships that we could and should leverage better.Social Growth: We are not good on social, and we do need the channel to grow. However, we don't want to post just for the sake of it. We want to tie in our social posting with value for people reading while at the same time grow our channel.Our Free Community Events: We run free online community events weekly as well as in-person community events hosted by our ambassadors. These are fantastic opportunities for growing awareness of our main conferences. You will be responsible for helping build the audience for these events.Ads: We are not sure if they are working; there have been a lot of changes with LinkedIn and Google ads, so doing a few trials would be beneficial.Team and Budget: We currently have dedicated people for organizing fantastic international speakers and building out the community events. In terms of budgets, we don't do annual budgets. We assess campaigns on their merit; you'll start with a small budget, kill it if it is not successful, and double down when it works.How We Work: We don't know all of the answers. This means that we won't tell you exactly what to do, and we expect you to push back if you disagree. Experiments help us to find out what works before over-committing. We move on things quickly. We don't want a 10-page plan. We have a bias toward action because that is how we will learn. This means that you will be expected to start delivering quickly. Delivering something which may fail is much better than working for months on a plan that doesn't work out.#J-18808-Ljbffr
