Job Title: Global CRM Specialist (Consumer)Job DescriptionWhat you'll doCreating a wide variety of digital marketing campaigns geared towards personalization. These include lifecycle campaigns, triggered campaigns, monthly planned campaigns, and more.Meeting deadlines based on the campaign planner.Ensuring design and layouts of campaigns are user and mobile-friendly and are continuously optimized.Testing every campaign with clearly set hypotheses and a data-driven approach.Proofreading and double-checking before sending out campaigns using automation tools.Providing inputs to the design team on optimizing layouts.Monitoring the sender score, spam score, un-subscription lists, and other hygiene indicators.Maintaining the health of the database through smart segmentation to avoid saturation.Tracking and analyzing campaign results.Proactively sharing inputs and best practices with the team on a daily and weekly basis.Supporting the Personalization Lead and team with initiatives including continual optimization of personalization strategy, platform, and related processes.Your qualificationsTechnicsMinimum 2+ years' experience with proven success in executing highly targeted or personalized email, in-app, push, and web marketing campaigns in a fast-paced environment.Prior experience with marketing automation tools – examples: Adobe, Braze, Oracle.Familiarity with CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards.Basic understanding of data segmentation and data attribution.SQL knowledge is preferred. Intermediate HTML skills.BehavioralOutstanding attention to detail.Excellent time management abilities.Problem-solving attitude and ability to think outside the box.Collaborative with high integrity and compassion.Lean mindset with high agility to adapt to evolving consumer and business needs.Effective communication skills.Accountability to deliver high-quality work.Ability to proactively share insights with colleagues and leadership.What you'll get in return…We're offering multiple opportunities for career development, like mentoring, coaching, and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs and on-the-job experiences.About SignifyThrough bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.
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