.Global Communications & Marketing Specialist, Business Line AnalyticalAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Your role and responsibilitiesOur business line Analytical team is seeking a Global Marketing & Communications Specialist.Your role will be to create and implement marketing and communication strategies that help our business grow and enhance our brand recognition in the global market. You will have the opportunity to learn and grow as you work in a global team and a fast-growing business. Be a part of the story of enabling a low carbon society and protecting earth's valuable resources with advanced analytical measurement solutions.In the business line Analytical, we offer an extensive range of innovative analytical measurement solutions that help detect and prevent gas leaks that harm the environment – and business' bottom line. Operating in extreme conditions, from the depths of the ocean to outer space, our systems continuously monitor natural and industrial greenhouse gas emissions, including CO2 and methane, safeguarding human health and the planet.The business line is part of the ABB Measurement & Analytics division, which is among the world's leading manufacturers and suppliers of smart instrumentation and analyzers. With thousands of experts around the world and high-performance digital technology, ABB's team is dedicated to making measurement easy for its industrial and energy customers to let them operate more efficiently and profitably.You will be responsible for proposing and implementing internal and external communication strategies validated by the Global Marketing & Communications Manager or line managers within their approved budget.You will plan, create, and deliver engaging content for various channels, such as web, social media, email, newsletters, brochures, videos, etc., bringing along your editing skills in video and graphics.You will collaborate with product managers, sales teams, and external agencies to ensure alignment and consistency of messages and visuals across regions and markets.You will monitor and analyze the performance and impact of marketing and communication activities, using metrics and feedback tools.You will support the organization and promotion of internal and external events, such as town halls, webinars, trade shows, customer seminars, etc.You will manage and update the Business Line Analytical website and intranet pages, as well as the internal social media platform, ensuring compliance with ABB's brand guidelines and SEO best practices.You will research and identify market trends, customer needs, and competitive intelligence to support product positioning and value proposition development