.Hybrid Agency: Havas Media Group SpainJob Description Summary: The Global Ad Operations Senior Consultant will join a team responsible for the correct set-up and implementation in adservers and/or adverification servers of digital campaigns for a wide range of large international clients managed within the Global Ad Operations Centre of Excellence in Madrid, Spain. With functions including the supervision of day-to-day trafficking of campaigns and client-side tagging, as well as troubleshooting or technical implementation issues, the role requires an excellent customer service orientation, supporting planning and trading teams to optimize campaigns and maximize results.The role requires a natural interest in understanding the overall set of ad technology platforms and the inter-relationship between them to provide best-in-breed approaches and solutions to the digital tracking and optimization of digital marketing campaigns for our Global clients. This will require daily interaction with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure consistent and accurate delivery of all digital advertising campaigns.Job Description:Understand specificities of each client advertising stack and data collection ecosystem.Understand client objectives and how the agency delivers media strategies to accomplish them.Support media planning discussions regarding trafficking strategies and related measurement needs.Liaise with internal teams (planners and traders) to provide best-in-class tracking implementations.Provide custom client solutions to specific tracking needs or campaign implementation (e.G. DCO).Steward compliance of guidelines/standards for each client, updating documentation when applicable.Manage workload across team members, balancing demand and priorities across clients.Oversee the correct set-up of campaigns for each client following the correct guidelines/standards.Resolve issues and questions about campaign set-up and trafficking with the team or 3rd parties.Liaise with planning teams, programmatic/social traders, or publishers to troubleshoot issues.Liaise with 3rd party companies to find solutions or troubleshoot issues (tag management, consent, analytics, trading teams, publishers).Oversee trafficking processes and ensure ongoing compliance within Global team members.Support training initiatives (both internally and with other AdOps teams or planning/trading teams).Support to keep knowledge base and client-related documentation always up to date.Support in building different tools to run and optimize execution of internal processes.Stay aware of the latest technologies to improve agency offering.Experience:+3 years of experience in ad operations, trafficking, and ad technologies in a Global media agency.International experience is a plus.Technical skills:Extensive experience with different adserving solutions (CM360, Sizmek, AdForm, Flashtalking)
