Hybrid Agency: Havas Media Group Spain Job Description Summary: The Global Ad Operations Senior Consultant will join a team responsible for the correct set-up and implementation in adservers and/or adverification servers of digital campaigns for a wide range of large international clients managed within the Global Ad Operations Centre of Excellence in Madrid, Spain.
With functions including the supervision of day-to-day trafficking of campaigns and client-side tagging, as well as troubleshooting or technical implementation issues, the role requires an excellent customer service orientation, supporting planning and trading teams to optimize campaigns and maximize results.
The role requires a natural interest in understanding the overall set of ad technology platforms and the inter-relationship between them to provide best-in-breed approaches and solutions to the digital tracking and optimization of digital marketing campaigns for our Global clients.
This will require daily interaction with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure consistent and accurate delivery of all digital advertising campaigns.
Job Description: Understand specificities of each client advertising stack and data collection ecosystem.
Understand client objectives and how the agency delivers media strategies to accomplish them.
Support media planning discussions regarding trafficking strategies and related measurement needs.
Liaise with internal teams (planners and traders) to provide best-in-class tracking implementations.
Provide custom client solutions to specific tracking needs or campaign implementation (e.g.
DCO).
Steward compliance of guidelines/standards for each client, updating documentation when applicable.
Manage workload across team members, balancing demand and priorities across clients.
Oversee the correct set-up of campaigns for each client following the correct guidelines/standards.
Resolve issues and questions about campaign set-up and trafficking with the team or 3rd parties.
Liaise with planning teams, programmatic/social traders, or publishers to troubleshoot issues.
Liaise with 3rd party companies to find solutions or troubleshoot issues (tag management, consent, analytics, trading teams, publishers).
Oversee trafficking processes and ensure ongoing compliance within Global team members.
Support training initiatives (both internally and with other AdOps teams or planning/trading teams).
Support to keep knowledge base and client-related documentation always up to date.
Support in building different tools to run and optimize execution of internal processes.
Stay aware of the latest technologies to improve agency offering.
Experience: +3 years of experience in ad operations, trafficking, and ad technologies in a Global media agency.
International experience is a plus.
Technical skills: Extensive experience with different adserving solutions (CM360, Sizmek, AdForm, Flashtalking).
Extensive experience with main adverification technologies (DoubleVerify, IntegralAdScience, MOAT).
Basic knowledge of tag management systems (e.g.
Google Tag Manager, Tealium).
Broad understanding of analytics solutions (Google Analytics, Adobe Analytics).
Broad understanding of other AdTech solutions: DSP, Social Platforms.
Exposure to implementation of DCO with rich media solutions (e.g.
Google Studio) is a plus.
Exposure to Attention measurement partners (Lumen, Adelaide, Playground XYZ) is a plus.
Exposure to other marketing platforms: DMPs, CDPs, CRMs is a plus.
Basic knowledge of programming languages, mainly JavaScript and HTML.
Basic knowledge of project management software (e.g.
JIRA).
Proficiency in Microsoft Office software.
Soft skills & Competencies: Experience supervising AdOps/Trafficking teams.
High level of the English language is a must, given the international aspect of the position.
Strong communication skills.
Team player who enjoys working in a collaborative, open environment.
Excellent customer service focus and client-centric orientation.
Highly motivated and full of initiative.
Methodical, analytical mindset, well-organized, and detail-oriented.
Strong data-driven culture / analytical abilities.
Attention to detail.
Genuine curiosity to learn how things work.
Skills: Adserving, Advertising Technologies, Digital Analytics Contract Type: Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual's ability to perform their job.
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