DESCRIPTION
Tappx is a fast-growth AdTech company that delivers state-of-the-art digital advertising solutions for multiple platforms including desktop, mobile and OTT/CTV. Tappx' proprietary technology delivers effective advertising across all channels and empowers publishers to maximize ad revenues across different platforms. Over 35000 app developers globally, including some of the top Apps in the industry, are currently using the Tappx platform. During the last years, Tappx has been heading the top-most competitive fast-growing rankings such as Red Herring in 2016, TECH5 in 2018 and FT1000 in 2020 and 2021. This exciting opportunity will focus on growing business in our Performance department.
What YOU will do
- Manage large media buying budgets to drive traffic to our campaigns in a profitable manner, with a focus on Social platforms.
- Onboard, integrate and set new media sources live, campaigns and their trackings. Focus will be on Social, but other type of supply accounts may be assigned depending on results.
- Analyse data and optimize campaigns according to predefined KPI's.
- Manage a portfolio of Supply Partners, DSPs and Exchanges and carry out media buying activities and arbitrage for Tappx to ensure that eCPM > CPM.
- Launch A/B tests to assess the effectiveness of advertising spend and creative iteration.
- Ensure Ads are creative and displayed appropriately.
- Identify opportunities to improve campaigns and implement alternative revenue streams.
- Work internally with the technical team and other departments to optimize performance results, and identify new tools to adopt and adapt ourselves to the market trends.
- Stay updated with the fast-paced ad marketing industry, with a focus on Social sources like Facebook, Instagram, Tiktok, Snapchat, etc.
- Focus will be on Social platforms to prove the potential of this traffic source with app campaigns. This is a huge opportunity to set the foundations of a new sub-department within the Performance Supply Team.
You will become part of the Tappx Team
- With an indefinite contract from the first day.
- With very competitive conditions.
- With a mentor to help you in your onboarding.
- And an interesting internal development plan.
And with a lot of benefits and perks as
- Private health insurance scheme.
- Flexible working hours, be the owner of your own schedule.
- Remote and office work in a hybrid model.
- Fresh Fruit and cereal bars in the office.
- Free English and Spanish classes.
- Ping-pong, foosball and other games for your relax in the office.
- Office perks and home-made food every Friday in the office.
- Regular team building events.
- Positive impact in Tappx CSR.
- Be part of the core team in Barcelona HQ, with multiple opportunities for career growth and personal development.
- Work with top app developers and media companies worldwide.
- You'll work in one of the top fastest growing startups in Europe.
- Work with stunning views over sunny Barcelona!
MINIMUM REQUIREMENTS We need from you
- 3+ years experience working for an app developer, advertiser or adtech related company.
- Curious, ambitious, proactive and great at solving problems with little or no supervision in a fast-paced industry.
- Experience doing media buys with performance-based goals and/or arbitrage.
- Hands-on experience working with tracking platforms and troubleshooting S25 postbacks is a strong plus.
Knowledge
- Clear understanding of the different metrics (CTR, CPM, CR, CPA, etc), and able to provide relevant reporting insights.
- Strong computer and internet competence.
- Adobe Photoshop and Adobe Illustrator skills are an advantage.
- Copywriting skills are a very strong plus.
- Strong analytical and Microsoft Excel skills.
- Resilience. If something doesn't work, find creative solutions or focus on something else.
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