Digital Experience Lead en Madrid. Perfil buscado (Hombre/Mujer) You will monitor digital assets to ensure a consistent and efficient customer experience increase sales benefits across all our digital touchpoints web app kiosks aggregators and work closely with digital agencies. Kiosk will take the biggest part as for this channel you will be the one in charge end to end. Your responsibilities would include Act as a primary responsible to create improve deliver and manage the digital customer experience in all our digital assets on web/app in-store touchpoints (mainly kiosks) and continually improving customer engagement satisfaction and conversion metrics.
Work closely with agencies and freelancers to ensure a world-class UX under a continuous improvement methodology. In some project it will require agile methodology application. In addition to customer experience projects be responsible for the kiosk channel to coordinate end to end all the projects and business as usual requests in order to follow successful business metrics and CX. Monitor digital projects track reports and follow day-to-day metrics that help business improve the experience and performance of all journeys. Create and launch fast-learning AB testing scenario over ecommerce and kiosks channel to ensure they are driving the precise behaviour delivering optimal business results and customers expectative. Evaluate website/app analytics behavior and create solution to increase customer life cycle value and the digital experience life cycle. Working side-by-side with the digital growth team marketing team and IT department first offering all the support in order to succeed in digital projects business as usual and to ensure that our digital growth will be successful.
Design customer journey based on data-insight driven mindset to achieve improvement on conversion engagement and nurture CRM platform. Co-design landing pages and support content strategies to efficiently connect brand actions to democratic audiences driving engaging customer experiences and business performance. Gaps Identifier and generate new ideas that grow market share improve customer experience and drive e-commerce growth aside ensuring all digital communications are right measurable and trackable on analytics tools. Fluency in English is a must Experience in retail / hospitality is a must Bachelors / Masters degree in Digital Marketing Administration or Business. +3 years of experience on ecommerce UX and CRO projects. Team player responsible and resolute person. Growth mindset and capacity to work in fast paced environment (with regional structures franchisees ecosystem...).
Have be involve on analytics web and CRM ventures. Familiarity and understands digital KPIs web fundamentals and acquisition strategies. Experience on track the project development competitive analysis and agile methodology. Excellent written and verbal communication skills. Highly appreciate previous QSR experience. Tools Google Analytics / Google Optimize AB Testing / GTM / App management / Project management tracker / Excellent knowledge of MS Office / UX/UI design / Customer journeys / Work effectively both independently and as part of a team QSR multinational company. Young dynamic and diverse working environment.
Professional development within the brand Competitive salary Flexible timetable Private health insurance Life insurance Optional flexible retribution You will have everything you need to make an outstanding job UX,Google Analytics
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