CRM Business Specialist (Openbank) Join Openbank, the 100% digital bank of the Santander Group, where innovation meets opportunity! With over 2 million customers across Spain, Germany, the Netherlands, and Portugal, we're leading the way in digital banking. From loans and mortgages to a cutting-edge, fully automated investment platform, our products are transforming the industry.
At Openbank, we pride ourselves on simplicity, agility, and security, earning us the title of the most recommended Spanish bank among our customers. As we expand internationally, with plans to launch in Mexico and the United States, there's never been a more exciting time to join our team.
If you're passionate about digital innovation, eager to make an impact, and ready to be part of a dynamic and forward-thinking company, then we want to hear from you! Join us and be part of our journey to redefine banking for the digital age!
Mission:Managing as efficiently as possible the Bank's commercial campaigns to customers, participating in the whole process from the definition of the campaign to the set-up and implementation, ensuring the achievement of defined KPI's and objectives.
Responsibilities:As part of the Sales and Marketing - CRM department within the Business division, your main responsibilities will include:
Campaigns: Defining and Managing Customer Campaigns Plan: Establishing priorities looking for the best audience, timing, and channel.Working with other teams of Campaigns and other departments (Data Science, Sales, and Marketing) to define the right combination of target audience, product, and channel and monitor results.Analysis: Analysing the results of different commercial actions and pushing ideas that have the capacity to optimise our business. Communicating the results to cross-functional team members using data visualisation tools.Identifying and defining new opportunities to improve processes and commercial actions considering the economic side.Data: Collecting and interpreting data from our AWS Data Lake to transform them into campaigns. In conjunction with Operations Team, analysing data to verify the correct implementation of customer-related processes.Projects: Working with Operations Team to evolve and improve Marketing tools (Adobe Campaign, Adobe Target).To be successful in the role you might have:Experience working in Marketing, Business Development, or CRM departments.Using data for reporting and automating report generation.Statistical analysis: you are familiar with the basic statistical concepts and know how to use them in actionable promotional mechanics and campaigns.Knowledge of or an interest in the banking sector or financial products.Education:Business Administration, Market Research and Techniques, Mathematics, Statistics, etc.
Languages:Spanish and fluent English.
Technical skills:SQL basic skills. Excel Advanced Skills. Amazon AWS environment tools.
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