About BizAway: Here at BizAway, we Deliver the Future of Travel. We are a solid international company with strong ambitions and great expertise. With a focus on sustainability, we support companies in improving their travel management through our constantly evolving services and solutions, characterized by our tech attitude and innovative processes. We know that success comes from people and deserves to be recognized. Proactivity, reliability, kindful collaboration, and communication are the core values of our Solution Culture. If you like challenges and would love to be part of one of the fastest-growing B2B scale-ups, then BizAway is the company you have been looking for.
We are looking for: A driven and enthusiastic Marketing Manager (m/w/d), who desires to contribute to the growth and success of our Sales Team by delivering effective demand through awareness, engagement, traffic, and conversion.
Your role in BizAway: Management: Lead, motivate, and develop a small team of marketing professionals while fostering a collaborative and results-oriented team culture. Develop Lead Generation Strategy: Create and implement a comprehensive lead generation strategy focused on acquiring, nurturing, and converting high-quality leads. Sales Alignment: Work closely with the sales team to ensure lead quality, develop nurturing strategies, and provide necessary sales enablement tools and resources to optimize conversion rates. Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (email, website, social media, PPC, webinars, offline assets, events, etc.) to drive inbound and outbound lead generation efforts. SEO / SEM Optimization: Work with our SEO and SEM team/providers to run initiatives to enhance online visibility through organic and paid search strategies. Content Development: Help produce engaging content, including whitepapers, case studies, blog posts, landing pages, and email sequences that resonate with target audiences and drive conversions. Data Analysis and Reporting: Track and analyze campaign performance using tools like Google Analytics, HubSpot, and other marketing platforms. Regularly report on key metrics, ROI, and make data-driven recommendations for continuous improvement. Your basic qualifications: 5+ years of marketing experience, with a proven track record of success. Strong analytical, communication, and leadership skills. Proficient in digital marketing tools and technologies. A passion for travel and marketing and staying up-to-date with the latest trends. A creative and strategic mindset. We are also interested in: Italian and/or Spanish language proficiency is a big plus. Previous experience in SAAS Sales/Business Travel/Scale-up. Our offer: A seat on a scale-up with skyrocketing growth. Attractive compensation, including equity in the company. Development of your entrepreneurial spirit, having the chance to implement real-impact business decisions.
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