About Gartner Digital Markets: Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.
For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.
What we're looking for:We are looking for a Manager of Marketing Planning to lead the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands. This role will report to the Associate Director of Marketing Planning. You'll be responsible for strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels. The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program, as well as finding ways to improve and automate channel reporting to drive actionable insights. This role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to help drive decision-making and hitting of performance goals.
What you'll do:Lead budgeting and strategic planning process within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets.Lead performance read-outs and support building leadership presentations around performance.Day-to-day performance management reporting and daily support across channel teams, which includes analyzing channel results and providing recommendations for incremental spend, reallocation, or reduction.Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance.Proactively identify optimization opportunities across the full funnel to optimize the efficiency of the program.Provide strategic recommendations on how to leverage spend across a complex landscape of various channels, campaigns, bidding strategies, and brands to support the P&L objectives.Partner with Analytics, Data Science and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L.Guide learning agendas and testing & experimentation initiatives to help align impact from pre-planning to post-result stages.Work with Analytics to establish key requirements for marketing reporting dashboards.What you will bring to the team:5+ years of relevant experience, with a strong understanding of major performance marketing channels, analytics, and finance.Experience with accurately establishing forecasts and influencing decision-makers based on trends.Strong Excel modeling skills and competence with business intelligence and analytics tools.Advanced data skills (e.g. SQL, Python) preferred.Experience working in a return on ad spend (ROAS) and LTV:CAC performance marketing framework.Experience managing marketing budgets in a marketplace or lead generation business model.Proactivity, excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented.Don't meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this or other roles.
What you'll find:Limitless growth and learning opportunities.A collaborative and positive culture.A chance to make an impact.A hybrid work environment.What you'll receive:Competitive compensation.23 days annual holiday and an additional day off for your birthday.Private Medical and Dental Care.Life and Disability Insurance.Public Transport Subsidy.Ticket Restaurant Card.Childcare Vouchers.IncentiFit.Pension Scheme.Tuition Reimbursement.Employee Stock Purchase Plan.Employee Assistance Program.Gartner Gives Charity Match.Relocation Assistance.What we are:Action Oriented - You have what it takes to deliver measurable results, fast.Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role.Collaborative - You believe in the one team, shared mission philosophy.Web: gartner.com/en/digital-markets
Careers: jobs.gartner.com/teams/digital-markets
PLEASE NOTE: Applications must be submitted in English. A valid EU visa/passport is required for this position.
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Requisition ID:90533
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