David Kennedy Recruitment is working with a leading Online Gaming company that is active across four continents and has over 13 million customers. They are seeking to onboard a Digital Marketing Executive who is German-speaking for their Gibraltar office.
Location: Gibraltar
Employment type: Full-time, on site (90 Days working hybrid)
Remuneration: Base salary.
DUTIES AND RESPONSIBILITIES:
Manage digital marketing campaigns on the DACH market to drive profitable growth for the Company and deliver country-specific revenue targets.
Monitor and analyse campaign performance metrics, including click-through rates, conversion rates, and ROI, to optimize marketing efforts and achieve KPIs.
Plan, execute, optimise and report on campaigns across paid social media, display web and app, programmatic partners and support with ASO initiatives as required.
Utilize data-driven insights to optimise digital marketing campaigns and maximize marketing ROI.
Support in managing key strategic relationships with display partners and account managers, including negotiating and optimising deals with partners.
Identify and manage new creative growth campaigns and prospect new partners that support the acquisition objectives.
Request, process and track IOs and invoicing.
REQUIREMENTS:
Knowledge, Skills and Experience:
Native German speaker.
Strong knowledge and experience in executing successful, profitable acquisition campaigns within the digital marketing channel.
Proven hands-on experience in display web and app campaigns, paid social media (Facebook/Tech Manager), programmatic, and organic app (ASO).
Data-driven approach to decision making with strong commercial acumen.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience in optimizing acquisition funnels for both web and app campaigns.
Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, SEMrush (or similar) and marketing automation software.
Strong analytical skills with the ability to interpret data and generate actionable insights to drive marketing decisions.
Knowledge of industry regulations and compliance requirements related to online betting and gaming marketing activities.
Self-motivated and proactive attitude, with a willingness to learn and adapt to new technologies and industry developments.
BENEFITS:
Private Health Insurance from the first date of employment.
Gym Membership Discount.
90 Days working hybrid.
Summer time working hours.
25 days holiday and 12 days Gibraltar bank holidays (you have the option to work on public holidays - so you can use the time off when you want)!
Flexible and hybrid remote working schedules.
Continuous learning/development opportunities and progressive career paths.
Coaching Sessions.
Employee assistance programs focused on mental health.
Diverse and inclusive environment.
Corporate events and parties.
Teambuilding activities.
Worldwide premium healthcare.
Subsidized gym membership within a variety of locations in Gibraltar.
Fresh fruit and hot refreshments.
Tailored relocation packages to meet your needs to support your transition.
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