Job Title: Flu Franchise Head
Location: Barcelona, Madrid
Flex Work Policy: Apply
Job Type: Permanent, Full time
Key Dimensions and Role Responsibilities Scope: Iberia: Spain (anchor) and Portugal (satellite); 42M sales in 2023.
In strict alignment with the franchise strategy defined at global level and delivered as per Glocal model, the Flu Head will be responsible for:
Lead the franchise strategy in Spain and Portugal.
Be accountable for Franchise products P&L.
Collaborate with the Strategic Partnerships Lead in the execution of the strategy in the Spain regions, and with the Portugal Head and team in the execution in Portugal.
Lead cross-functional internal and external engagement plans for the franchise, in coordination with Medical, Commercial, Market Access, and Public Affairs.
Be the key contact of the Global Franchise for the MCO and support the definition of the global strategy and content by bringing the market insights to the global team.
Own the MCO brand plans, adapting the key features of the global strategy to the specificities of the market, allocating resources and being accountable for the success of the local engagement strategy in the achievement of the MCO goals on the brand.
Lead the business case preparation for any new launch or introduction within the brands and products in scope for the MCO.
Build and animate the Brand Team in the definition of the brand plans, functioning as a pivot to ensure that everybody contributes to the success of the Brand activities.
Role Challenges in 2024-2025 (Strategic Planning Period) Grow the position of Efluelda in Spain and Portugal, by expanding the population to which it is offered.
Adopt digital transformation and Agile methodology (leveraging data and AI) to accelerate & scale-up new operating models.
Successfully adapt/evolve ways of working while delivering business results/avoiding business disruption.
Champion glocal and transversal ways of working by fully leveraging centralized and standardized Sanofi frameworks (e.g., GTMC, MCO teams).
Ensure full alignment with MCO strategies, pricing and foster seamless collaboration with MCO teams.
About You Experience: Pharmaceutical Industry Understanding: Deep understanding of the pharmaceutical industry's regulatory environment, market dynamics and the needs and behaviors of healthcare professionals and patients.
Product Knowledge: Knowledge of product portfolio including the product's features, benefits, competitive landscape, and its place in the overall product portfolio.
Customer-Centric Mindset: A deep understanding of healthcare professionals' and patients' needs and expectations, enabling the development of strategies and messages that resonate and deliver value.
Brand Management: Extensive experience in brand management, ideally across various countries, with a proven track record in developing and executing successful brand strategies in the pharmaceutical or healthcare sector, particularly in a multi-country role.
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